Marketing and PR Still Converging

Social Media Part Of Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time.  Marketers now understand that relationships are the foundation of the practice and public relations professionals know how to build relationships, while positioning clients as leaders….

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Avoid Marketing Mistakes

Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many small- to medium-sized businesses and advocacy organizations fail at strategic planning and even fewer invest in market…

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Build Website Traffic, Search Engine Ranking

Content Critical To User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to SEMrush, the world’s leading competitive research service for online marketing, user behavior signals…

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Memes, Video Add Fuel To Digital Campaigns

PR Firm Keeps Clients On Message If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy geeks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others. A meme is a funny…

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Best Practices For Online Marketing

Search and Social Channels Key To Online Marketing Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology. The simple test that we provide…

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