Crisis Communications Best Practices

Crisis Aversion First In the digital age, public relations disasters can strike at any time. No brand is immune from a negative social media post that is gaining traction or an unfavorable news story, and when an incident like this occurs, it’s imperative to act quickly and decisively to address it. When a PR crisis…

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Public Lands Under Assault

Watershed Protection vs. Profits The United States has about 640 million acres of public lands—an area more than seven times larger than Germany. If America needs a wall for defense, we need it around our public lands—which are critical to our heritage and homeland security. “There is nothing more practical in the end than the preservation of…

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Teachers Standing Up To Privatization

The Private Battle Over Public Schools The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective state capitol. Unfortunately, they could be playing into the hands of those who want to bust teacher unions and divert billions of dollars to…

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Build Website Traffic, Search Engine Ranking

Content Critical To User Experience According to new market research, website traffic is the most influential factor when search engines determine search results. When many users visit a website, Google sees that site as one of high authority and value. According to SEMrush, the world’s leading competitive research service for online marketing, user behavior signals…

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Memes, Video Add Fuel To Digital Campaigns

PR Firm Keeps Clients On Message If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy geeks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others. A meme is a funny…

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Propaganda Part Of Public Affairs

The Art Of Information, Influence Propaganda and censorship are nothing new, but the art, science and motives have evolved tremendously in the past decade. Freedom of speech isn’t what it used to be. Propaganda is a form of communication aimed towards influencing the attitude of a population toward some cause, position or movement. It’s a common…

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Government Shutdown Values Idealism Over Patriotism

Nation’s Bankruptcy Threatens Constitution Since we now fund our government and our record debt three months at a time, the showdown over funding was predictable. President Trump signaled his approval of a government shutdown last May, when he endorsed the possibility publicly. He made it clear that he was willing to hold a nation and…

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Business Credit Report Impacts Brand

DUNS Number Part Of Reputation Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them of vital opportunities. Lenders, vendors, insurance companies and prospective clients often check…

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Public Affairs Integrated With Corporate Communications

Government Relations, Public Relations and Marketing Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions, the media…

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Prion Disease A Symptom Of Bigger Problem

Prion Disease Never Isolated Mad cow disease has again raised its ugly head in the United States. Thanks to misinformation and mismanagement by government, the problem will persist. Government and industry representatives announced yesterday that an 11-year-old beef cow in Alabama tested positive for prion disease. Also known as bovine spongiform encephalopathy (BSE), the disease…

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