Time To Kill Fascism, Racism In America

Public Servants Killing Innocent Citizens, Democracy After decades of lies and abuse, American citizens are collectively calling bullshit like never before. A nation of zombies is pulling its collective head out of the punch bowl and looking in the mirror. According to a Pew research poll in June 2020, 71 percent of Americans are angry…

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Defend Your Brand Against Coronavirus

Pandemic Impacting All Brands The coronavirus has billions of people and millions of businesses fighting for survival. Of course, our first concern is for our nation, communities and families. But we must account for the fact that few brands will be untouched. Nonprofit organizations also must think about branding and positioning as part of the equation. In…

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Crisis Communications During a Global Pandemic

Public Health Impacted By Critical Communications Crisis situations affect businesses of all sizes and industries every day. The following best practices will help outline and deploy an effective plan to avoid/minimize harm to people, property and reputations. It will even help organizations prepare for, and prevent, the spread of the coronavirus. So far, the misinformation and…

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Crisis Communications Vital To Public Safety

Public Health Critical Part Of Communications Crisis situations affect businesses of all sizes and industries every day. The following best practices, however, will help outline and deploy an effective plan to avoid/minimize harm to people, property and reputations. It will even help organizations prepare for, and prevent, the spread of the coronavirus: Crisis Aversion Being…

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Public Relations Pioneer Leaves Legacy

Burson The Father Of Public Relations Harold Burson, often heralded as the “Father of Public Relations,” has died at the age of 98. A Memphis native, Burson has been described by PRWeek as the 20th century’s “most influential PR figure.” He founded the public relations firm Burson-Marsteller with Bill Marsteller in 1953. The firm, which employs about 4,000, created the…

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Public Opinion Of Governments, Media Dropping

Federal Government Approval Hits New Low This year’s Public Affairs Pulse survey examines many topics of interest to the American public, as well as those who follow political and business issues. They include a close look at the creatures and behaviors found in the so-called Washington, D.C., “swamp,” the influence of President Trump’s tweets and his administration’s impact on…

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Marketing and PR Still Converging

Social Media Part Of Integrated Communications The lines separating marketing and public relations have always been blurred and competitive. Some agencies, including Crossbow, have always been integrated, but they were ahead of their time.  Marketers now understand that relationships are the foundation of the practice and public relations professionals know how to build relationships, while positioning clients as leaders….

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PR Firm Promoting Conservation, Biodiversity

Deforestation Demands Crisis Communications For the first time in history, deforestation is becoming global news. It’s about time. Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also cripples our planet’s ability to filter carbon dioxide from our air. Destroying these carbon sinks also threatens entire watersheds,…

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Avoid Marketing Mistakes

Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many small- to medium-sized businesses and advocacy organizations fail at strategic planning and even fewer invest in market…

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