by Gary Chandler | Dec 16, 2021 | Brand Management
Phoenix PR Firm Shares Best Practices In Brand Management The best brands have a firm pulse on the direction and momentum of each market segment. They know what their customers want and need. Successful brands position—and reposition—themselves in the minds of...
by Gary Chandler | Nov 17, 2021 | Brand Management
Emphasize Sound Quality, Minimize Distractions The pandemic accelerated many aspects of the digital age, including videoconferencing. Unfortunately, many companies have lost clients due to simple mistakes. Jobs have been lost in the process. In a survey of U.S....
by Gary Chandler | Jun 6, 2021 | Alzheimer's Disease, Public Health
New Book Dissects Surge In Brain Disease Neurodegenerative disease is around the world. Crossbow CEO and Author Gary Chandler hopes to reverse that trend with science. Death rates from heart disease, cancer and other leading causes of death are...
by Gary Chandler | May 13, 2021 | Climate Change
Corporations Support Aggressive Climate Goals After years of denial and distraction, more corporations are taking leadership roles on carbon emissions, water conservation, responsible supply chain management, waste reduction and more. These leaders can continue...
by Gary Chandler | Apr 3, 2021 | Issue Management, Public Affairs
Employees, Investors Are Effective Activists Many corporations are ivory towers that resist the winds of change. These pillars against progress are crumbling as consumers, employees and stockholders apply more pressure for transparency and accountability. Corporations...
