Reforestation Can Help Mitigate Climate Change

Crossbow Communications, a Denver-based advertising and public relations agency, has volunteered its services to raise money for Sacred Seedlings, an international reforestation and forest conservation program also based in Colorado.

“Our partners in Tanzania have developed a plan with the forestry department to plant 10 million trees over the next five years at the foot of Mt. Kilimanjaro,” said Gary Chandler, president of Crossbow. “These trees will create jobs, preserve habitat for endangered species and help offset human contributions to climate change.”

As Chandler explained, some of the trees will be used to reforest degraded forests and deforested areas. Other species of trees will be grown to produce crops near villages and in towns and cities (coffee and cocoa, for example). Other trees will be placed near homes and buildings to protect them from the elements, reduce energy consumption, and minimize greenhouse gas emissions caused by energy demands. Sacred Seedlings also will fund several solar ovens for villagers to minimize the need to cut firewood for cooking. The company is developing similar programs around the world.

Tanzania also is one of the last strongholds for wildlife in Africa. The country known for the Serengeti National Park and other natural wonders is under siege by wildlife poachers. Last year, more than 10,000 elephants in Tanzania were slaughtered for their ivory. The strong demand for ivory in China and Thailand, for example, tempts locals in Tanzania and surrounding countries to kill elephants to feed their families. Unless economic interventions, such as job creation, succeed, the African elephant will be gone from the wild within the next decade. Rhinos and lions face the same fate.

wildlife conservation PR campaign

The Mellowswan Foundation Africa-Tanzania reached out to Sacred Seedlings recently in search of solutions to save the country’s iconic wildlife. The two organizations immediately began crafting a reforestation plan to help fight poverty, climate change and wildlife poaching.

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Crossbow Communications is one of the leading public relations and public affairs firms in the United States. We have influenced public opinion and public policy around the world for more than 30 years. Today, we are tackling some of the most urgent issues of our time, including vital health and environmental challenges.