Denver PR Firm Leading Conservation Projects

Campaign Defending Kilimanjaro Region

The Kilimanjaro region of East Africa is one of the most threatened ecosystems on earth. Millions of people and several endangered species depend on the snows and rains of Kilimanjaro for survival. As land use encroaches further into local forests, water flows are changing and conflicts with wildlife are rising. A nonprofit organization in Tanzania hopes to reverse those trends with a comprehensive forest conservation, reforestation and community-engagement program.

forest conservation Africa

The Mellowswan Foundation Africa-Tanzania will defend the greater Kilimanjaro ecosystem with more than 10 million new seedlings, community engagement, wildlife conservation strategies and more. They will educate local stakeholders about sustainable forestry, sustainable agriculture and wildlife management. Unlike past reforestation efforts in the region, it will focus on local needs and long-term sustainability. The seedlings are indigenous species that can help restore and protect the integrity of the ecosystem, while helping rural communities thrive as stewards of the land.

Unfortunately, forests across the region are retreating under the pressures of agriculture and communities that depend on firewood. Water supplies also are retreating.

The foundation plans to save wildlife, capture carbon and reduce deforestation on a massive scale. This investment will benefit the entire planet, while preserving a world treasure.

Tanzania lost more than half of its elephants to poachers over the past decade. They could be wiped out entirely in just five or six years. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

climate change campaign

We will plant trees for sustainable timber, rainfall management, groundwater conservation, food, wildlife habitat and other regional needs. We will include an urban forestry program that will help “street kids” generate food and income. The urban canopy can help capture pollutants and water runoff, while making the cities more resilient and energy efficient.

Conservationists are demanding more efforts to protect endangered species now. In a letter published July 27, 2016 in the journal BioScience, 43 wildlife conservationists warn that elephants, lions, rhinos, gorillas and many other species will become extinct without urgent intervention, which must include habitat conservation, community engagement and more.

wildlife conservation PR campaign

“We have some powerful sponsorship packages,” said Crossbow President Gary Chandler. “We also have some very unique rewards for donors. Please help spread the word to your friends, families and favorite companies. This is a very important program to the entire world.”

Crossbow is donating its time to help generate sponsors, donors and grants. We also need volunteers and in-kind donations. Please click here to Help Save Kilimanjaro.

public relations and public affairs Arizona and Colorado

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Phoenix PR Firm Offers Tips For Improved Online Marketing

Search and Social Channels Key To Online Marketing

Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology.

PR firm Denver and Phoenix

The simple test that we provide our clients consists of nine factors:

  1. Does your website have a blog? Adding a blog (web log or dialogue section). This is an area to provide added value to your customers and prospective customers. It also gives you fresh information to post to Facebook, Twitter, LinkedIn and beyond. The more that you post good, unique content, the more that Google, Yahoo! and other search engines will reward you by featuring your business higher and more frequently within search results by prospects who are looking for a business such as yours.
  2. Does your website have analytics? Do you know how many people are visiting your site every day? Do you know what pages or posts these visitors are viewing? Are these views generating inquiries and orders?  Analytics give you the insight necessary to fine tune your messages and your offers so that you maximize visitors and sales.
  3. Social Integration and Sharing. As you will see on this web post, we include the share bar above and below the information displayed to remind visitors to share the information with their network of contacts. The sharing links also make it quick and easy to send the information on to friends, family and associates. The share bar should include the most popular social and sharing options, such as Facebook, Twitter and LinkedIn. Also, research your top competitors on social media. What are they saying and doing? Don’t be left in the dark. This is public information.
  4. Are your visuals powerful, professional and simple? As in old-school advertising and marketing, you must grab the attention of readers and walk them through the information presented. Old-fashioned, low-quality images are a turnoff that position your business as old-fashioned and irrelevant in today’s fast-paced digital world.
  5. Are you using video? Images can help grab attention, while videos can help tell the story and put your story into different channels, such as YouTube. Videos can be very brief and very detailed, depending on the task. Even video shot from your cell phone can be powerful if you have an important message. As with photos and graphics, however, a video can send out the wrong message, so be relevant and respectful of your audience and their time.
  6. How do you stack up against key competitors in your market? Rate their web sites on the above factors. See what other insights you can gather from their site.
  7. Take the Google test. Conduct a market search just like a prospective client does. Enter a few key words, such as your home town and words that describe your business. For example, my clients might search Denver Advertising Agency or Phoenix PR firm. Experiment with several searches to see who dominates this powerful platform. If you aren’t showing up on the first page of search results, you have work to do.
  8. When was the last time that you were featured in local, regional or national news? Earning media coverage is one of the most powerful tactics that a business can pursue. People trust third-party news, it positions you as a leader and it can feed your online outreach machine. Posting news coverage to your social accounts in a meaningful way can move the meter in many ways. Do you have a system for spotting and creating news? Do you have any media relationships? Start building a list of potential news opportunities and pitch them to the right reporters and editors.
  9. Do you have a current marketing plan? Not one from five years ago. Failure to plan is planning to fail.

If you answered no to any of these points, it might pay dividends to reconsider and regroup. If Google isn’t working for you, it’s working against you. We can help maximize the return on your investment. We have great online marketing packages to fit your need and budget. Write me at and let’s talk about your opportunities and challenges.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Denver PR Firm Producing Documentary About Alzheimer’s Disease

Sponsorships, Investment Opportunities Available For Alzheimer’s Disease Documentary

About 50-100 million people around the world have Alzheimer’s disease today. Millions more will be diagnosed this year, while millions more will go undiagnosed.

Alzheimers epidemic

Alzheimer’s and closely related neurological diseases are unstoppable and spreading very fast. Some countries represent a higher risk than others. Truth and healthy foods are your only defense.

Food For Thought: Beat Alzheimer’s Disease With Smart Food, is a new online video series produced by Crossbow Communications. It will be ready for online viewers in December.

“This will be the most important documentary ever produced about Alzheimer’s disease,” said Gary Chandler, Crossbow’s founder and president.” We discuss the causes and the need to advocate for reforms. We also discuss the only sources of hope regarding prevention and treatment.”

As Chandler explained, sponsorship packages are available. The company also offers a limited ownership stake to investors.

The silent epidemic is rapidly becoming the leading cause of death in the world. It’s being mismanaged on many levels. Innocent people around the world are paying the price.

Most of us know dementia as Alzheimer’s disease, Parkinson’s disease and Creutzfeldt-Jakob disease. As we explain below, they are all part of the same disease spectrum. We explore some of the causes of the explosive epidemic and we offer advice to help you and your loved ones avoid contracting this deadly brain disease.

Dementia is vastly undiagnosed and misdiagnosed. Unfortunately, doctors are withholding millions of additional diagnoses, so we don’t know the actual extent of the epidemic. The mismanagement is an outrage.

So-called Alzheimer’s disease and closely related diseases are actually members of an aggressive family of neurodegenerative diseases known as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” The TSE epidemic represents an environmental nightmare that threatens every mammal on Earth.

According to research from John Hopkins, Duke University, and Utah State University, caregivers of someone with dementia are six times more likely to develop the condition themselves.

TSEs include Alzheimer’s disease, Creutzfeldt-Jakob disease, Parkinson’s disease, mad cow disease and chronic wasting disease in deer. TSE has been found in mink, moose, mice, sheep, cats, elephants, dolphins and many other species. Sea mammals are extremely vulnerable, but they aren’t being tested. Sick mammals on land and at sea are serving as “canaries in a coal mine.” Their sickness reflects an alarming epidemiological trend among humans. The same environmental contagion is responsible for the spike among all mammals. There is no species barrier.

TSEs are caused by a deadly protein called a prion (PREE-on). As such, TSEs also are referred to as prion disease. The critical factor is that prions are unstoppable. The pathogen spreads through the bodily fluids and cell tissue of its victims. Blood, saliva, mucas, milk, urine and feces carry deadly prions from victims. All tissue is infectious just because of the contact with the contaminated blood.

Prions are such a formidable threat that the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, which included a provision to halt research on prions in all but two laboratories. It classified prions as select agents that pose an extreme risk to food, water and health systems. Unfortunately, the Centers For Disease Control quietly took prions off the list about two years ago because the classification threatened to criminalize multi-billion dollar industries and many industry practices.

The good news is that many foods show promise in the prevention and treatment of Alzheimer’s disease. We will explain which ones are the most effective and analyze why they show promise. We will create an online exchange of additional suggestions and questions about foods that are beneficial in the battle against Alzheimer’s disease.

Please Donate.

Learn More About The Alzheimer’s Disease Epidemic

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.