Category: Public Relations

The Private Battle Over Public Schools The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective state capitol. Unfortunately, they could be playing into the hands of those who want to bust teacher unions and divert billions of dollars to […]

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PR Firms Keep Clients On Strategy If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others. A meme is a funny […]

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DUNS More Than A Number Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them of vital opportunities. Lenders, vendors, insurance companies and prospective clients often check […]

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Fusion Of Government Relations, Public Relations and Marketing Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions, […]

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Campaign Targets Deforestation, Endangered Species Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also cripples our planet’s ability to filter carbon dioxide from our air. Unfortunately, deforestation also threatens entire watersheds, including endangered species. An international PR firm based in Phoenix, Arizona has launched a program to help reverse deforestation, while […]

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Digital Trends Shaping Best Practices Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves. I see public affairs as an organization’s efforts to manage relationships with stakeholders in the public policy arena at any level. These are individuals […]

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Phoenix PR Firm Offers Strategy To Coalitions, Grassroots Campaigns Citizen movements continue changing the world in the face of corruption, cronyism and unresponsive government. It’s a dynamic that needs to gain momentum now more than ever as the clash between public health, public property and public servants reaches new heights around the world. It’s up […]

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Search and Social Channels Key To Online Marketing Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology. The simple test that we provide […]

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Sponsorships, Investment Opportunities Available For Alzheimer’s Disease Documentary About 50-100 million people around the world have Alzheimer’s disease today. Millions more will be diagnosed this year, while millions more will go undiagnosed. Alzheimer’s and closely related neurological diseases are unstoppable and spreading very fast. Some countries represent a higher risk than others. Truth and healthy foods are your […]

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Deforestation A Key Threat To Biodiversity Forest conservation and reforestation are critical to a sustainable world. Deforestation is contributing to climate change, poverty and the loss of endangered species. Our goal is to help combat climate change, make communities more sustainable and resilient, protect wildlife habitat, protect wildlife–especially endangered species–and generate clean and green jobs. We […]

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