Public School Teachers Standing Up To Privatization Movement

The Private Battle Over Public Schools

The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective state capitol. Unfortunately, they could be playing into the hands of those who want to bust teacher unions and divert billions of dollars to private schools.

public education funding battle

In Arizona, 78 percent of the 57,000 school employees who cast ballots across the state voted to walk out. Around 30,000 to 50,000 teachers and their supporters are expected to march through Phoenix to rally at the Arizona state Capitol to demand a 20 percent raise for teachers, about $1 billion to return school funding to pre-Great Recession levels and increased pay for support staff, among other things. In Colorado, more than 10,000 teachers are expected to demonstrate in Denver as part of a burgeoning teacher uprising. About half of the student population will have shuttered schools as a result.

The teacher walkouts are the climax of an uprising that began weeks ago with the grass-roots #RedforEd movement that spread from West Virginia, Oklahoma and Kentucky. Colorado lawmakers from both parties have agreed to give schools their largest budget increase since the Great Recession. But teachers say that the state has a long way to go to make up for ground lost during the recession and strict tax and spending limits.

privatize public education

Arizona teachers, on average, make $48,304, according to 2016-17 salary data from the National Education Association. In 2016-17, the national average teacher salary was $59,660. Arizona Gov. Doug Ducey has said he’ll urge the state’s legislature to pass a combined 20 percent teacher pay raise by 2020, but educators aren’t buying it.

About 100 school districts and charter schools in the state are scheduled to close on Thursday—meaning a combined enrollment of about 840,000 students will be affected, according to the Arizona Republic. Grassroots organizers with Arizona Educators United, a teacher-led Facebook group, have said that an estimated 30,000 to 50,000 educators will rally at the state capitol Thursday.

Union spokesmen said that tomorrow’s march to the Capitol is necessary after attempts at outreach have been ignored. There’s no end date for the walkout and he said educators might have to consider a ballot initiative for education funding if lawmakers do not come up with a plan on their own. The statewide teacher walkouts in West Virginia and Oklahoma both lasted for nine days. Thomas said he thinks teachers in Arizona would be willing to stay out that long, too, if needed.

“A lot of that depends on the action of the legislature,” he said. “You cannot have 20,000 people at the capitol and have everyone act like they’re not there.”

One Republican state lawmaker has proposed a three-year, 1-cent education sales tax increase, which would provide the state’s public district and charter schools with $880 million a year more in discretionary funding, according to the Arizona Republic. It remains to be seen if that proposal will generate enough support in the legislature to pass.

Republican Gov. Doug Ducey has proposed a 20 percent raise for teachers by 2020, but organizers of the so-called #RedforEd movement say his plan relies on rosy revenue projections and doesn’t address the other issues. He’s running a statewide advertising campaign to position himself as a savior–not part of the statewide education crisis. As such, he’s positioning the teachers as the villains and demons. In Fact, Colorado’s Governor Hickenlooper is considering legislation that will punish, if not fire, teachers who exercise their right to free speech and assembly. Let’s hope that the teachers aren’t shot and killed like the coal miners who went on strike in Colorado more than 100 years ago.

Meanwhile, Arizona’s house majority whip, Kelly Towsend, announced on social media that she’s consulting with lawyers over a potential class-action lawsuit “for those who are impacted by the extended school year or other harm that comes to them by the teacher walkout.” She told the Arizona Republic that she’s worried the walkout will delay her son’s high school graduation, and her family members have already bought plane tickets for the event. Her comments were met with derision and anger from teachers and other citizens.

What’s missing from the debate is the fact that the crisis is really a tale of two teachers and two types of school systems. Those in charter schools have been somewhat insulated from the funding crisis.

Read The Full Story About #RedForEd

PR firm Phoenix and Denver

Crossbow is an award-winning and record-setting communications firm that influences public opinion, public policy and business decisions around the world. We have generated millions of dollars in revenue, stockholder equity and media coverage for our clients. We’re helping stakeholders around the world tackle some of the most urgent issues of our time. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Memes, Video Add Fuel To Digital Campaigns

PR Firms Keep Clients On Strategy

If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others.

A meme is a funny picture or video clip that can go viral on the web. They come in various forms, though most feature photos with clever captions. Memes have been at the forefront of social media for years, but the art and the strategy are still evolving.

wildlife conservation PR campaign

A meme is to internet subculture what psychedelic art was to Timothy Leary. The concept was born in 1976 when British biologist Richard Dawkins wrote in his book ‘The Selfish Gene’ examined the diffusion of ideas/socio-cultural phenomenon and coined the process meme. With the rise of digital marketing, brands are creating brand memes to encourage viral communication on social media.

The most popular memes are often forms of commentary on current events, political affairs and pop culture. Facebook and Twitter are great mediums for spotting trends. It’s good practice to research memes that have gone viral, especially current ones. Share memes that are relevant to your audience, your cause and your brand. Be as innovative and creative as possible. After posting a meme, don’t forget to listen to your audience. Social media is a two-way channel for your supporters and your detractors.

Of course, don’t forget to post your memes with the most relevant keywords and hashtags so that they are searchable and findable to people outside of your social networks. Tag users, influencers and allies and invite them to share your images.

Prepare a media distribution plan and a press release to reach your target audiences and networks quickly. Facebook, Pinterest, and Google+ are fantastic for sharing, as people can instantaneously see the image or video screenshot on their feeds. Bookmarking sites such as Reddit, Digg, Delicious, and StumbleUpon can help you get the word out. Include share capabilities (share bars) above and below your content for maximum visibility.

Memes require sharp content to engage with your audience. Finding the right image is essential to success on social media. The biggest mistake that communications professionals make with memes is strategy.

Just like in advertising, it’s easy to get lost in the creative process. We often put too much emphasis on being cute, clever and funny. We forget that we are trying to build awareness, understanding and support. We forget that we are asking people to take an action. We quickly seize on a photo or video clip and force it into our arsenal of messages, while diluting our overall campaign.

Keep  in mind that the attention span of the typical internet user is short, so break through the clutter. Come up with a catchphrase that uses simple and memorable language. Make sure that your visuals match the tone and the message without unnecessary distraction. What action do you want audiences to take?

Read The Full Story

PR firm Phoenix and Denver

Crossbow is an award-winning and record-setting communications firm that influences public opinion, public policy and business decisions around the world. We have generated millions of dollars in revenue, stockholder equity and media coverage for our clients. We’re helping stakeholders around the world tackle some of the most urgent issues of our time. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Business Credit Report Impacts Brand

DUNS More Than A Number

Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them of vital opportunities.

Lenders, vendors, insurance companies and prospective clients often check these credit reports as part of their due diligence. They use the reports from Dun & Bradstreet to investigate companies that they are thinking about doing business with. They use these credit reports for both credibility and creditworthiness. These companies and government agencies go to Dun & Bradstreet to make sure that your company is legitimate, viable, stable, reliable and big enough to handle the job. In fact, your business can’t apply for government contracts and grants without a DUNS number (business credit report).

public affairs firm

Unfortunately, many small- and medium-sized businesses fail to create and manage their business credit reports, which can impact their brands and bottom lines in many ways. Such failures speak volumes about a business, while adding to the challenges in the marketplace.

Dun & Bradstreet has been the global leader in commercial credit reporting for more than 170 years. It holds credit reports for millions of companies around the world. If your company doesn’t have a credit report on file, you can apply for a DUNS number for free. D&B will host that file for the life of your business at no charge. The key is to make sure that your credit file is as accurate as possible and as influential as possible. This can help you separate your personal credit from your business credit, which will protect your FICO score and build your D&B scores and ratings.

Once your file has enough data, Dun & Bradstreet will generate scores and ratings for your business on nine different levels that measure the financial strength of your company. An organization’s business credit file is a collection of scores and ratings that allude to an organization’s ability to make good on contractual obligations. For example, the PayDex score indicates the timeliness that your company pays it bills.These scores and ratings can help or hurt a business in numerous ways:

  • a business can use these metrics when deciding to contract with a supplier;
  • a bank can use the information in a credit report when deciding to offer a loan; 
  • an insurance company might use your business credit report to decide whether or not to issue an insurance policy to your company and when calculating your premium; and
  • business owners can use the scores themselves in an attempt to improve their credibility.

Other businesses may be using your DUNS number to make critical decisions that could help or possibly hinder your business. Proactively managing your credit report pays dividends in many ways.

Advertising and Public Relations Denver, Colorado Phoenix, Arizona

D&B can help you beef up your credit report, while helping you keep a sharp eye on the creditworthiness of others. The key to generating strong scores and ratings is to build in as much positive payment history as possible (operating expenses). Operating expenses are proof that your business pays its bills in full and on time. It requires a paid service from Dun & Bradstreet to build in your positive payment history because D&B will put boots on the ground to verify your trade references and to manually build them into your credit report. It’s an investment that will pay dividends for many years to come. Credit-building is an important part of due diligence, risk management and reputation management.

For more information, contact Gary Chandler, Credit Advisor, Dun & Bradstreet, 866-257-6083 extension 1598. You can send an email to

PR firm Phoenix

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Public Affairs Evolving, Integrating

Fusion Of Government Relations, Public Relations and Marketing

Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions, the media and more.

Public affairs practitioners engage stakeholders to educate, motivate and deescalate. It’s essentially a specialized form of marketing, where the product is an outcome that usually impacts people, planet and profits. Public affairs professionals help shape the debate with strategy and messaging. Not all lobbyists are registered. Most work behind the scenes with research, strategy, writing and coalition-building.

politics and public affairs

Public affairs work combines government relations, media relations, issue management, stakeholder relations, corporate and social responsibility, and strategic communications advice. Practitioners aim to influence public opinion and public policy by building on common ground with stakeholders. Unfortunately, propaganda and misinformation has long been part of the equation.

Political chaos is the norm and public affairs professionals must anticipate, plan and respond without missing a beat. Strategists are reevaluating the best practices of opportunism and risk management.

While stocks soar, trust in corporate America and elected officials in Washington, D.C., continues to drop. America’s discontent with politics and business is not party-specific. A new survey conducted by the Public Affairs Council, in conjunction with Morning Consult, finds that Clinton and Trump voters have more in common than you might think: neither group trusts Washington politicians nor America’s CEOs.

The online survey polled 2,201 adults on their attitudes and expectations for major companies and elected officials. The surprising findings show bipartisan agreement on sentiment.

● Clinton and Trump voters agree that Washington can’t be trusted. 58 percent of Trump voters, 59 percent of Clinton voters and 63 percent of conservatives say elected officials in Washington have low honesty and ethical standards, despite Republican control of Congress and the White House; and

● Only 47 percent of Americans trust major companies to behave ethically, and only nine percent of Trump voters and eight percent of Clinton voters give CEOs high scores for honesty.

“Businesses are worried about core issues like trade and tax reform, and they’re also jumping into public debates on immigration, racism, LGBT rights and climate change,” said Doug Pinkham, president of the Public Affairs Council. “But with all the political turmoil in Washington, their world feels riskier. Many firms are having a difficult time finding their footing at the intersection of business and modern American politics.”

According to the study, there’s a correlation between the most untrusted industries and perceived underregulation. When compared to other industries, technology companies are considered the most trustworthy and least in need of new regulations. Conversely, pharmaceutical and health insurance firms are considered the least trustworthy and the most under-regulated.

● Not all lobbying is bad. The public largely approves of corporate lobbying as long as companies have a good reason such as protecting jobs (61 percent), leveling the playing field (54 percent) and supporting social causes (53 percent). The survey also measured the impact of traditional and digital media in shaping public perception about corporate behavior;

● Business news = bad news: Americans are twice as likely to assume a media story about a major company is negative rather than positive; and

● Social media not a major driver in shaping views about business. Most Americans form their opinions of major companies through work experience or knowing others employed by major companies. Only 14 percent (mostly young adults) say social media has a lot of influence on their views about Corporate America.

PR firm Phoenix

Crossbow is an award-winning and record-setting strategic communications firm that has influenced public opinion and public policy around the globe. We have offices in Denver and Phoenix.

Phoenix PR Firm Launches Global Conservation Campaign

Campaign Targets Deforestation, Endangered Species

Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also cripples our planet’s ability to filter carbon dioxide from our air. Unfortunately, deforestation also threatens entire watersheds, including endangered species. An international PR firm based in Phoenix, Arizona has launched a program to help reverse deforestation, while defending entire ecosystems.

If all CO2 emissions stopped today, climate change will still intensify because of existing carbon in the atmosphere. Energy conservation, renewable energy and sustainable agriculture are vital, but we need proven carbon capture strategies to help restore balance to our atmosphere. Forest conservation is more than ever.

deforestation Africa

“Thousands of community stakeholders across East Africa are ready to act now,” said Gary Chandler founder of both Crossbow Communications and its subsidiary Sacred Seedlings. “They can help us all fight global climate change, while defending critical ecosystems in Tanzania, Kenya and beyond. We’re launching a campaign to help them secure the resources to succeed.”

According to Chandler, several NGOs, including the Mellowswan Foundation Africa-Tanzania have plans to save remaining forests in the region, while promoting reforestation, sustainable agriculture and wildlife conservation. The program will plant more than 10 million new seedlings just in the Kilimanjaro ecosystem.

A new report by the United Nations Environment Programme says that protecting East Africa’s mountain ecosystems would safeguard the region’s $7 billion tourism industry, not to mention the lives of millions of people and iconic endangered species.

deforestation and endangered species

“Across the continent, the damage done to these ecosystems is depriving people of the basic building blocks of life,” said Erik Solheim, head of UN Environment agency.

He said Mt. Kilimanjaro was an example of how climate change was severely damaging Africa’s mountains and the people who depend on them. Mt. Kilimanjaro, the highest in Africa, contributes to more than a third of Tanzania’s revenue from tourism but is facing several problems, ranging from shrinking glaciers to rampant wild fires. As climate change intensifies, it is essential that governments act swiftly to prevent more harm and more downward momentum. The report urges Tanzania to protect the mountain’s water catchment area by reforestation, investing in early warning systems and making climate adaptation a top priority.

wildlife conservation PR campaign

Loss of forests isn’t the only problem in East Africa. Tanzania may have lost half its elephant population since 2007. It could be wiped out entirely in just seven years. Kenya’s wildlife also is under assault like never before. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

endangered species conservation

Tanzania’s elephant population declined from an estimated 109,000 elephants in 2009 to around 70,000 in 2012. Around 30 elephants are killed for their ivory every day, almost 11,000 each year and rising. It’s estimated that more than 35,000 African elephants were killed for ivory in 2012. The number keeps rising.

Read The Full Story About Deforestation and Wildlife Conservation at

PR firm Phoenix

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Phoenix PR Firm Shares Best Practices In Public Affairs

Digital Trends Shaping Best Practices

Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves.

I see public affairs as an organization’s efforts to manage relationships with stakeholders in the public policy arena at any level. These are individuals or groups with an interest in the organization’s affairs, such as politicians, regulatory agencies, communities, clients, prospects, shareholders, trade associations, think tanks, business groups, charities, unions and the media.

PR firm Denver and Phoenix

I see public relations as a subset of marketing. Beyond that, both arenas rely on similar strategies and tactics to influence target audiences. Public affairs strategists have wisely borrowed some pages from the world of marketing.

Likewise, the world of marketing is no longer isolated from advocacy and public policy. Boycotts, trade wars, demonstrations and online protests have marketers tuned in to corporate and government policies around the globe.

Public affairs practitioners engage stakeholders in order to explain organizational policies and views on public policy issues, assisting policy makers and legislators in amending or laying down better policy and legislation. They provide statistical and factual information and lobby on issues, which could impact the organization’s ability to operate successfully. Both disciplines rely on strategy, messaging, positioning and branding. Both disciplines essentially boil down to “who needs to hear what?” That part of the equation hasn’t changed since day one.

Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Practitioners aim to influence public policy, build and maintain a strong reputation and find common ground with stakeholders.

politics and public affairs

Storytelling is an ancient and effective way to convey your message. But to keep up with shrinking attention spans, 24-hour news cycles and 140-character replies, you need to employ the next phase of storytelling — and that means getting visual. It’s the best way to stand out in a cluttered advocacy environment, and it all boils down to condensing your story into the smallest, visual representation, whether that’s a short video, a photo or an infographic.

Organizations who want to increase their effectiveness are focusing their efforts on digital public affairs and digital advocacy, an arena where online tools and digital communications are used to build grassroots support or influence policy.

Content Management and Blogging

Blogs may be most famous as a tool for political discussion, but they are also becoming an important communication tool for public relations. Blogs may be most famous as a tool for political discussion and used as a personal journal for individuals, but these are also becoming powerful communication tools for public relations. They also build upon your content management strategy.

public affairs and public relations agency

Many companies in high-tech fields, such as eBay, Google, and Microsoft, and traditionally low-tech fields, such as General Motors, McDonalds, and Wells Fargo Bank, now produce in-house blogs that report on happenings at the company. These blogs enable company employees, including CEOs and marketers, to post messages updating company developments, which serve as a useful PR tool.

Read The Full Story About Best Practices In Public Affairs.

public relations and public affairs firm Arizona

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Visit

PR Tips, Tools For Successful Advocacy Campaigns

Phoenix PR Firm Offers Strategy To Coalitions, Grassroots Campaigns

Citizen movements continue changing the world in the face of corruption, cronyism and unresponsive government. It’s a dynamic that needs to gain momentum now more than ever as the clash between public health, public property and public servants reaches new heights around the world. It’s up to citizens and nonprofit organizations to purge these threats to democracy and innocent people.

Colorado public school reform

Most nonprofit organizations could boost their impact with more aggressive advocacy campaigns. Much of the sector needs to shift from just responding to problems to trying to address the root causes of those problems. They must build awareness, understanding and support from all stakeholder groups to influence public policy.

The power to share information and engage stakeholders has never been greater, but most organizations aren’t making the most of opportunities. These failures are costly. To help you avoid missed opportunities, here is a quick checklist of strategies and tactics that can help organize and optimize most campaigns.

Navajo protest uranium mines

Internal Communication Counts

All advocacy campaigns begin internally. Make sure that you notify, educate, motivate and empower your support structure first. Members, customers, employees, allies and others will help you start the parade and they can serve as spokespeople, recruiters, donors, volunteers and more. They will play instrumental roles of disseminating information and opinions via social media. Be sure to segment out these groups as much as possible for tailored messages and different calls to action.

Advocacy and Lobbying Strategy

Lobbying is when an organization tries to influence the outcome for proposed legislation through communications with legislators and their staff. All lobbying is advocacy, but not all advocacy is lobbying. Nonprofits can hire lobbyists and use staff for lobbying, but it’s important to know the rules to protect your campaign and the policymakers from violating procedural rules.

Legislator engagement and education can be different than lobbying, especially when the legislature is out of session. It’s important to build awareness, understanding and support for your issues outside of the legislative process. Be sure to target newly elected legislators, committee chairs, past allies, past foes and others who can hurt or help your cause. The pursuit of common ground can yield important alliances and neutralize the most challenging adversaries.

Elected officials respond best to messages from people they know well and from the people they represent, their constituents. While your top level (grass tops) advocates are talking with many different elected officials, support those efforts with you front line (grassroots) supporters should be mobilized and directed to the elected officials that represent their districts.

public affairs and public relations agency

Harness Public Opinion

Public opinion still influences most public policy, but the battle for the hearts and minds of citizens, communities and leaders is fierce. Plus, people are being bombarded with issues at an accelerating rate, so gaining attention and keeping audiences engaged long enough to act is part of the challenge.

Every issue is different, which means that every campaign is different. However, the assessment and planning process is fairly standard. The following checklist is a simple overview of our process at Crossbow.

Read more about successful advocacy campaigns at

public relations and public affairs Arizona and Colorado

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Build your bottom line and a better world with Crossbow.

Phoenix PR Firm Offers Tips For Improved Online Marketing

Search and Social Channels Key To Online Marketing

Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology.

PR firm Denver and Phoenix

The simple test that we provide our clients consists of nine factors:

  1. Does your website have a blog? Adding a blog (web log or dialogue section). This is an area to provide added value to your customers and prospective customers. It also gives you fresh information to post to Facebook, Twitter, LinkedIn and beyond. The more that you post good, unique content, the more that Google, Yahoo! and other search engines will reward you by featuring your business higher and more frequently within search results by prospects who are looking for a business such as yours.
  2. Does your website have analytics? Do you know how many people are visiting your site every day? Do you know what pages or posts these visitors are viewing? Are these views generating inquiries and orders?  Analytics give you the insight necessary to fine tune your messages and your offers so that you maximize visitors and sales.
  3. Social Integration and Sharing. As you will see on this web post, we include the share bar above and below the information displayed to remind visitors to share the information with their network of contacts. The sharing links also make it quick and easy to send the information on to friends, family and associates. The share bar should include the most popular social and sharing options, such as Facebook, Twitter and LinkedIn. Also, research your top competitors on social media. What are they saying and doing? Don’t be left in the dark. This is public information.
  4. Are your visuals powerful, professional and simple? As in old-school advertising and marketing, you must grab the attention of readers and walk them through the information presented. Old-fashioned, low-quality images are a turnoff that position your business as old-fashioned and irrelevant in today’s fast-paced digital world.
  5. Are you using video? Images can help grab attention, while videos can help tell the story and put your story into different channels, such as YouTube. Videos can be very brief and very detailed, depending on the task. Even video shot from your cell phone can be powerful if you have an important message. As with photos and graphics, however, a video can send out the wrong message, so be relevant and respectful of your audience and their time.
  6. How do you stack up against key competitors in your market? Rate their web sites on the above factors. See what other insights you can gather from their site.
  7. Take the Google test. Conduct a market search just like a prospective client does. Enter a few key words, such as your home town and words that describe your business. For example, my clients might search Denver Advertising Agency or Phoenix PR firm. Experiment with several searches to see who dominates this powerful platform. If you aren’t showing up on the first page of search results, you have work to do.
  8. When was the last time that you were featured in local, regional or national news? Earning media coverage is one of the most powerful tactics that a business can pursue. People trust third-party news, it positions you as a leader and it can feed your online outreach machine. Posting news coverage to your social accounts in a meaningful way can move the meter in many ways. Do you have a system for spotting and creating news? Do you have any media relationships? Start building a list of potential news opportunities and pitch them to the right reporters and editors.
  9. Do you have a current marketing plan? Not one from five years ago. Failure to plan is planning to fail.

If you answered no to any of these points, it might pay dividends to reconsider and regroup. If Google isn’t working for you, it’s working against you. We can help maximize the return on your investment. We have great online marketing packages to fit your need and budget. Write me at and let’s talk about your opportunities and challenges.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Denver PR Firm Producing Documentary About Alzheimer’s Disease

Sponsorships, Investment Opportunities Available For Alzheimer’s Disease Documentary

About 50-100 million people around the world have Alzheimer’s disease today. Millions more will be diagnosed this year, while millions more will go undiagnosed.

Alzheimers epidemic

Alzheimer’s and closely related neurological diseases are unstoppable and spreading very fast. Some countries represent a higher risk than others. Truth and healthy foods are your only defense.

Food For Thought: Beat Alzheimer’s Disease With Smart Food, is a new online video series produced by Crossbow Communications. It will be ready for online viewers in December.

“This will be the most important documentary ever produced about Alzheimer’s disease,” said Gary Chandler, Crossbow’s founder and president.” We discuss the causes and the need to advocate for reforms. We also discuss the only sources of hope regarding prevention and treatment.”

As Chandler explained, sponsorship packages are available. The company also offers a limited ownership stake to investors.

The silent epidemic is rapidly becoming the leading cause of death in the world. It’s being mismanaged on many levels. Innocent people around the world are paying the price.

Most of us know dementia as Alzheimer’s disease, Parkinson’s disease and Creutzfeldt-Jakob disease. As we explain below, they are all part of the same disease spectrum. We explore some of the causes of the explosive epidemic and we offer advice to help you and your loved ones avoid contracting this deadly brain disease.

Dementia is vastly undiagnosed and misdiagnosed. Unfortunately, doctors are withholding millions of additional diagnoses, so we don’t know the actual extent of the epidemic. The mismanagement is an outrage.

So-called Alzheimer’s disease and closely related diseases are actually members of an aggressive family of neurodegenerative diseases known as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” The TSE epidemic represents an environmental nightmare that threatens every mammal on Earth.

According to research from John Hopkins, Duke University, and Utah State University, caregivers of someone with dementia are six times more likely to develop the condition themselves.

TSEs include Alzheimer’s disease, Creutzfeldt-Jakob disease, Parkinson’s disease, mad cow disease and chronic wasting disease in deer. TSE has been found in mink, moose, mice, sheep, cats, elephants, dolphins and many other species. Sea mammals are extremely vulnerable, but they aren’t being tested. Sick mammals on land and at sea are serving as “canaries in a coal mine.” Their sickness reflects an alarming epidemiological trend among humans. The same environmental contagion is responsible for the spike among all mammals. There is no species barrier.

TSEs are caused by a deadly protein called a prion (PREE-on). As such, TSEs also are referred to as prion disease. The critical factor is that prions are unstoppable. The pathogen spreads through the bodily fluids and cell tissue of its victims. Blood, saliva, mucas, milk, urine and feces carry deadly prions from victims. All tissue is infectious just because of the contact with the contaminated blood.

Prions are such a formidable threat that the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, which included a provision to halt research on prions in all but two laboratories. It classified prions as select agents that pose an extreme risk to food, water and health systems. Unfortunately, the Centers For Disease Control quietly took prions off the list about two years ago because the classification threatened to criminalize multi-billion dollar industries and many industry practices.

The good news is that many foods show promise in the prevention and treatment of Alzheimer’s disease. We will explain which ones are the most effective and analyze why they show promise. We will create an online exchange of additional suggestions and questions about foods that are beneficial in the battle against Alzheimer’s disease.

Please Donate.

Learn More About The Alzheimer’s Disease Epidemic

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Phoenix PR Firm Promoting Climate Change Solutions

Deforestation A Key Threat To Biodiversity

Forest conservation and reforestation are critical to a sustainable world. Deforestation is contributing to climate change, poverty and the loss of endangered species. Our goal is to help combat climate change, make communities more sustainable and resilient, protect wildlife habitat, protect wildlife–especially endangered species–and generate clean and green jobs.

forest conservation Africa

We promote forest conservation, reforestation, and urban forestry projects around the globe.

We are developing our first projects in Tanzania and Kenya now. We are working in collaboration with several local NGOs, including Mellowswan Foundation Africa-Tanzania, EnviCulture, Earth Keepers Centre, Youth Link, Megabridge Foundation and others. The scope of projects now includes most of East Africa, including Burundi, Rwanda and Uganda.

For more information, please visit:

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.