Category: Public Relations

PR firm Phoenix

Strategic Planning Essential To Target Marketing Marketing is a process that begins before you start your business plan. It requires vision, determination and planning. Strategic planning is an investment that separates the leaders from the losers. Unfortunately, many small- to medium-sized businesses and advocacy organizations fail at strategic planning and even fewer invest in market […]

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public relations firm

The Private Battle Over Public Schools The rising tide of teacher activism continues today, as thousands of educators in both Arizona and Colorado walk out of their classrooms and head to their respective state capitol. Unfortunately, they could be playing into the hands of those who want to bust teacher unions and divert billions of dollars to […]

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PR firm Denver

PR Firm Keeps Clients On Message If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy geeks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others. A meme is a funny […]

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PR firm Denver

DUNS Number Part Of Reputation Businesses of all sizes spend billions of dollars every year to help build their brands and their bottom lines. Meanwhile, millions of these businesses are oblivious to their business credit report at Dun & Bradstreet, which can deprive them of vital opportunities. Lenders, vendors, insurance companies and prospective clients often check […]

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PR firm Phoenix

Government Relations, Public Relations and Marketing Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions, the media […]

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PR firm Denver

Digital Trends Shaping Best Practices Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves. I see public affairs as an organization’s efforts to manage relationships with stakeholders in the public policy arena at any level. These are individuals […]

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PR firm Denver

Phoenix PR Firm Offers Strategy Citizen movements continue changing the world in the face of corruption, cronyism and unresponsive government. It’s a dynamic that needs to gain momentum now more than ever as the clash between public health, public property and public servants reaches new heights around the world. It’s up to citizens and nonprofit […]

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PR firm Denver

Denver PR Firm Expands To Phoenix Crossbow is a strategic communications firm that has influenced public opinion, public policy and business decisions around the globe. We can help you build your brand, your bottom line and a better world in many ways. The communications landscape is changing faster than ever. The quest for greater online visibility […]

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