Memes, Video Add Fuel To Digital Campaigns

PR Firms Keep Clients On Strategy

If a picture is worth a thousand words, a viral meme on social media is worth exponentially more. Advocates, marketers and public policy wonks are all embracing the power of social media, pop culture, politics and memes. Some are having greater success than others.

A meme is a funny picture or video clip that can go viral on the web. They come in various forms, though most feature photos with clever captions. Memes have been at the forefront of social media for years, but the art and the strategy are still evolving.

wildlife conservation PR campaign

A meme is to internet subculture what psychedelic art was to Timothy Leary. The concept was born in 1976 when British biologist Richard Dawkins wrote in his book ‘The Selfish Gene’ examined the diffusion of ideas/socio-cultural phenomenon and coined the process meme. With the rise of digital marketing, brands are creating brand memes to encourage viral communication on social media.

The most popular memes are often forms of commentary on current events, political affairs and pop culture. Facebook and Twitter are great mediums for spotting trends. It’s good practice to research memes that have gone viral, especially current ones. Share memes that are relevant to your audience, your cause and your brand. Be as innovative and creative as possible. After posting a meme, don’t forget to listen to your audience. Social media is a two-way channel for your supporters and your detractors.

Of course, don’t forget to post your memes with the most relevant keywords and hashtags so that they are searchable and findable to people outside of your social networks. Tag users, influencers and allies and invite them to share your images.

Prepare a media distribution plan and a press release to reach your target audiences and networks quickly. Facebook, Pinterest, and Google+ are fantastic for sharing, as people can instantaneously see the image or video screenshot on their feeds. Bookmarking sites such as Reddit, Digg, Delicious, and StumbleUpon can help you get the word out. Include share capabilities (share bars) above and below your content for maximum visibility.

Memes require sharp content to engage with your audience. Finding the right image is essential to success on social media. The biggest mistake that communications professionals make with memes is strategy.

Just like in advertising, it’s easy to get lost in the creative process. We often put too much emphasis on being cute, clever and funny. We forget that we are trying to build awareness, understanding and support. We forget that we are asking people to take an action. We quickly seize on a photo or video clip and force it into our arsenal of messages, while diluting our overall campaign.

Keep  in mind that the attention span of the typical internet user is short, so break through the clutter. Come up with a catchphrase that uses simple and memorable language. Make sure that your visuals match the tone and the message without unnecessary distraction. What action do you want audiences to take?

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PR firm Phoenix and Denver

Crossbow is an award-winning and record-setting communications firm that influences public opinion, public policy and business decisions around the world. We have generated millions of dollars in revenue, stockholder equity and media coverage for our clients. We’re helping stakeholders around the world tackle some of the most urgent issues of our time. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Propaganda Part Of Public Affairs

The Art Of Information, Influence

Propaganda and censorship are nothing new, but the art, science and motives have evolved tremendously in the past decade. Freedom of speech isn’t what it used to be.

Propaganda is a form of communication aimed towards influencing the attitude of a population toward some cause, position or movement. It’s a common thread between marketing, public relations, and public affairs.

During the 20th century, there was plenty of public discourse about propaganda. Unfortunately, in recent years, the study of propaganda has diminished in many educational settings. Meanwhile, we’re surrounded by more messages than ever with near-constant exposure to advertising, news, and mobile media. With so many messages coming from so many forms and channels, it’s difficult to recognize the various forms of propaganda.

politics and public affairs

“Propaganda is a form of information that panders to our insecurities and anxieties,” Jacques Ellul

“Propaganda is indifferent to truth and truthfulness, knowledge and understanding; it is a form of strategic communication that uses any means to accomplish its ends,” Walter Cunningham.

“Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist,” said Garth Jowett and Victoria O’Donnell.

Propaganda is a form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels,” Richard Alan Nelson

“Propaganda is intentionally-designed communication that invites us to respond emotionally, immediately, and in a either-or manner,” said Neil Postman.

Everyone participates in the process of persuasion. But the term propaganda is generally used when someone is aiming to reach a large group of people, not just a few.

As an activist, you may have created propaganda yourself. People who create propaganda have a specific goal and design a communication message that is intended to circulate among a large group of people and create a reaction. Propaganda involves reinforcing existing beliefs, changing perceptions, activating an emotional response or provoking a behavior.

Today, social media makes it easy for ordinary individuals to create and disseminate propaganda. Of course, communication is always oriented to a specific goal or purpose, as people use symbols to build relationships, convey information, entertain, inspire or teach. But the propagandist does not aim to encourage deliberation or reflection. The propagandist does not encourage independent judgment by presenting a variety of viewpoints and allowing the audience to determine which perspective is correct. Instead, the propagandist uses facts and information selectively, transmitting only those ideas that help accomplish the goal.

Today, propaganda is everywhere – in news, information, advertising and entertainment. Much of it is driven by politics and our governments are part of the equation.

Today people might feel overwhelmed by all the media in our lives, which can lead to a “tuning-out” phenomenon where we are exposed to propaganda but do not actively recognize how it is influencing our emotions, attitudes, knowledge and behavior. Critical thinking about propaganda and understanding propaganda’s intent are crucial responsibilities of citizenship in the twenty-first century. Entering into a discussion about contemporary propaganda invites us to think about the power of communication and our responsibilities as authors and audiences. It raises questions about the use and potential impact of new media and technologies.

Propaganda is not the same as brainwashing or mind control. These terms refer to psychological tactics, sometimes used in warfare, that are designed to subvert an individual’s sense of control over their own thinking. Brainwashing usually requires isolation of the individual from his or her social group. By contrast, propaganda is often so ordinary that it becomes enmeshed with “common sense.”

Although propaganda sometimes involves deception, most forms of propaganda use well-verified, factual information. Propagandists may use partially true or incomplete information that comes from a source that looks authentic, but is controlled by sources that are disguised. These disguises come in many forms. Businesses often provide funding to sources (like researchers and other professional communicators) to create information and transmit messages that align directly with their interests and goals. For example, in 2014, the government of Norway paid $5 million to a non-profit organization to produce information designed to influence top officials in the White House. Online, the term sock puppet refers to the use of online sources that are specifically created to praise, defend or support a person or organization. When such efforts mislead the public, they can be called propaganda.

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PR firm Phoenix and Denver

Crossbow is an award-winning and record-setting communications firm that influences public opinion, public policy and business decisions around the world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Government Shutdown Values Idealism Over Patriotism

Bankruptcy A Threat To U.S. Constitution

Since we now fund our government and our record debt three months at a time, the showdown over funding was predictable. President Trump signaled his approval of a government shutdown last May, when he endorsed the possibility publicly. He made it clear that he was willing to hold a nation and its constitution hostage over extreme and misguided policies that fly in the face of democracy and public opinion. He made it clear that morally bankrupt leaders are willing to overthrow our nation via bankruptcy.

politics and public affairs

Instead of searching for solutions, they all seek to cast blame. The real blame is on the American people for losing sight of history and our future. We have grown selfish and complacent. Our forefathers knew about the threats of power, imperialism and fascism. They created checks and balances in government to protect us all against the forces of human nature. They knew that a citizen-based government couldn’t be held accountable with blind faith. They understood the importance of separating church from state. Traitors were treated with zero tolerance. Today, traitors are are in every corner of government.

The ship of fools on Capitol Hill is seriously off course and it’s gaining speed. Our nation has been hijacked by unchecked greed, unfounded fears and unlimited propaganda. Our forefathers and war heroes alike are rolling over in their graves. Our lawmakers are breaking laws and preying on innocent people (sexually and financially). It’s no longer a government of the people, by the people, for the people.

Our nation hasn’t been this divided since the Civil War. Unfortunately, it’s part of a well-orchestrated plan that has been powerfully documented in a brave book called “Shock Doctrine: The Rise Of Disaster Capitalism.” Through extreme financial policies, the U.S. has overthrown dozens of governments around the world for more than a century, including several healthy, peaceful democracies (Hawaii, Chile, Nicaragua, Brazil, Panama, and others).

Our fragmented country needs bridges, not walls. Yet, President Trump and the ship of fools have made a one-wall policy the top priority in the land. Meanwhile, our ports, airports and the Canadian border have been homeland security jokes. We spend trillions on national security, but foreign governments meddle with our elections undetected and without recourse. The corrupt two-party system still breaks laws to influence the outcomes of primaries and elections that are rigged.

Politicians on both sides of the aisle have been preying on innocent citizens for years. They seem to think that citizens are sheep who can be led to slaughter by selfish losers in suits. These corrupt thugs have underestimated the American spirit. They seem to think that millions of citizens will just stand by and watch as they thrust our great nation into bankruptcy to promote their fascist agendas.

issue management

Millions of brave Americans have lost their lives and limbs defending this great nation. The greatest way to disgrace their honor is to stand by and watch as our nation is demolished by corruption and idealism. People are rising up and speaking out in record numbers. Better late than never. Hate isn’t great. Discrimination and abuse are not family values. Cheating, favoritism and propaganda have no place in capitalism or democracy.

Read The Full Story at http://crossbowcommunications.com/government-shutdown-puts-idealism-over-patriotism/

PR firm Phoenix

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Public Affairs Evolving, Integrating

Fusion Of Government Relations, Public Relations and Marketing

Public affairs is another term for stakeholder relations among individuals and groups with common and competing agendas. It’s typically found at the crossroads of public opinion and public policy. Stakeholders often include politicians, civil servants, influencers, customers, communities, clients, shareholders, trade associations, think tanks, business groups, charities, unions, the media and more.

Public affairs practitioners engage stakeholders to educate, motivate and deescalate. It’s essentially a specialized form of marketing, where the product is an outcome that usually impacts people, planet and profits. Public affairs professionals help shape the debate with strategy and messaging. Not all lobbyists are registered. Most work behind the scenes with research, strategy, writing and coalition-building.

politics and public affairs

Public affairs work combines government relations, media relations, issue management, stakeholder relations, corporate and social responsibility, and strategic communications advice. Practitioners aim to influence public opinion and public policy by building on common ground with stakeholders. Unfortunately, propaganda and misinformation has long been part of the equation.

Political chaos is the norm and public affairs professionals must anticipate, plan and respond without missing a beat. Strategists are reevaluating the best practices of opportunism and risk management.

While stocks soar, trust in corporate America and elected officials in Washington, D.C., continues to drop. America’s discontent with politics and business is not party-specific. A new survey conducted by the Public Affairs Council, in conjunction with Morning Consult, finds that Clinton and Trump voters have more in common than you might think: neither group trusts Washington politicians nor America’s CEOs.

The online survey polled 2,201 adults on their attitudes and expectations for major companies and elected officials. The surprising findings show bipartisan agreement on sentiment.

● Clinton and Trump voters agree that Washington can’t be trusted. 58 percent of Trump voters, 59 percent of Clinton voters and 63 percent of conservatives say elected officials in Washington have low honesty and ethical standards, despite Republican control of Congress and the White House; and

● Only 47 percent of Americans trust major companies to behave ethically, and only nine percent of Trump voters and eight percent of Clinton voters give CEOs high scores for honesty.

“Businesses are worried about core issues like trade and tax reform, and they’re also jumping into public debates on immigration, racism, LGBT rights and climate change,” said Doug Pinkham, president of the Public Affairs Council. “But with all the political turmoil in Washington, their world feels riskier. Many firms are having a difficult time finding their footing at the intersection of business and modern American politics.”

According to the study, there’s a correlation between the most untrusted industries and perceived underregulation. When compared to other industries, technology companies are considered the most trustworthy and least in need of new regulations. Conversely, pharmaceutical and health insurance firms are considered the least trustworthy and the most under-regulated.

● Not all lobbying is bad. The public largely approves of corporate lobbying as long as companies have a good reason such as protecting jobs (61 percent), leveling the playing field (54 percent) and supporting social causes (53 percent). The survey also measured the impact of traditional and digital media in shaping public perception about corporate behavior;

● Business news = bad news: Americans are twice as likely to assume a media story about a major company is negative rather than positive; and

● Social media not a major driver in shaping views about business. Most Americans form their opinions of major companies through work experience or knowing others employed by major companies. Only 14 percent (mostly young adults) say social media has a lot of influence on their views about Corporate America.

PR firm Phoenix

Crossbow is an award-winning and record-setting strategic communications firm that has influenced public opinion and public policy around the globe. We have offices in Denver and Phoenix.

Mad Cow Disease A Symptom Of Bigger Problems

Prion Disease Never An Isolated Event

Mad cow disease has again raised its ugly head in the United States. Thanks to misinformation and mismanagement by government, the problem will persist.

Government and industry representatives announced yesterday that an 11-year-old beef cow in Alabama tested positive for prion disease. Also known as bovine spongiform encephalopathy (BSE), the disease is always fatal and a major concern for producers and consumers alike.

It was detected after the cow showed clinical signs of sickness at an Alabama livestock market. This animal never entered slaughter channels and at no time presented a risk to the food supply, or to human health in the United States, the U.S.D.A. said. Unfortunately, this producer did attempt to sell a very sick animal to an unsuspecting buyer. He obviously has a farm or ranch that is contaminated. The sick animal added to the contamination on the farm with its urine, feces and saliva. It also infected the livestock auction site. Sun and oxygen do not deplete prions. In fact, they can mutate and multiply in some soil and migrate away via the wind and water runoff.

prion disease

The Problem With Prions

Each prion victim is a symptom of a much bigger threat to food safety, water quality and public health. Prion disease has been detected in livestock around the world. The U.S. has only confirmed five cases through testing since 2003, but the vast majority of beef and dairy cattle are not tested thanks to intense lobbying from cattle producers and food companies.

Unfortunately, livestock producers, farmers and other land owners are being duped into a false sense of security and many are unwittingly participating in high-risk production practices that expose livestock, wildlife and people to deadly prions. To purge the threat of prion disease from the food supply, it’s time to manage prion pathways like we handle all biohazards. It’s time for government agencies to stop spreading misinformation and stop promoting risky production practices, including the dumping of infectious waste on farms, ranches, golf courses, parks and playgrounds. Cities are now dumping their highly infectious sewage sludge, also known as biosolids, on open land across the U.S.—especially in rural areas. It’s bioterrorism. It’s fueling the spike in Alzheimer’s disease, autism, Creutzfeldt-Jakob disease, chronic wasting disease and mad cow disease. It’s also fueling cancer, endocrine disruption and more.

A Spectrum Disease

Neurodegenerative disease, including prion disease, is the fastest-growing cause of death in the world. Misinformation and mismanagement are fueling the epidemic among people and wildlife. Unfortunately, we have no idea how pervasive the disease is among livestock because 99.9 percent of the animals are not tested, even though many are being exposed to prion contamination on a daily basis. Infected animals are contagious long before they start to stumble, drool and fall down. Therefore, our food and water supplies are at risk.

The technical term for prion disease is transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” In addition to mad cow disease, TSE includes scrapie in sheep and chronic wasting disease in deer, elk, moose and reindeer. TSE has been found in many mammals, including dolphins, cats, mink and elephants. It’s likely killing whales and other sea mammals, since most mammals appear to be vulnerable to deadly prions.

In humans, TSEs are known as Alzheimer’s disease, Creutzfeldt-Jakob disease (CJD) and kuru. There is little, if any, difference because prion disease is a spectrum disease that’s only distinguished by the severity of symptoms. Diagnoses are usually a shot in the dark based only on visible symptoms.

Dr. Stanley Prusiner, an American neuroscientist from the University of California at San Francisco, earned a Nobel Prize in 1997 for discovering and characterizing deadly prions and prion disease. He claims that all TSEs are caused by prions–a deadly and unstoppable form of protein that migrates, mutates, multiplies and kills with unparalleled efficiency.

President Obama awarded Prusiner the National Medal of Science in 2010 to recognize the importance of his research. According to Prusiner, TSEs all are on the same disease spectrum, which is more accurately described as prion (PREE-on) disease Creutzfeldt-Jakob disease is at the extreme end of the spectrum. Prusiner’s science is being ignored and we are facing a public health disaster because of the negligence.

BSE mad cow disease

The Misinformation

Despite Dr. Prusiner’s crowning achievement, he has remained too silent on policies and practices that are contributing to the spread of prions in our daily lives. Government and industry spokesmen have stepped forward to cast smoke and mirrors over productive conversations about reforms to protect public health. Despite attempts to gag and censor Prusiner and other prion scientists, they have painted the landscape of the problem. It’s up to critical thinkers to connect the dots and demand change.

For example, Jimmy Holliman, a spokesperson for the National Cattlemen’s Beef Association in Denver went on record to say that BSE is not contagious. That’s the equivalent of saying that an infectious disease is not infectious. The comment demonstrates incompetence, negligence or contempt.

“USDA’s ongoing BSE surveillance program has tested more than one million cattle since the program began,” Holliman said. “The incidence of BSE in the United States is extremely low, and will remain so.”

That’s quite an admission. It only takes one infected animal to create a perpetual prion pathway that will infect live animals, carcasses at the slaughterhouse, meat markets and kitchens.

In the spirit of full disclosure, I worked for the National Cattlemen’s Association, the predecessor of Holliman’s organization, between 1988 and 1992. My father worked in the meat industry all of his life. I grew up in rural Colorado with many beef and dairy producers. I’m not an enemy of the beef industry. I’m trying to lead them out of this mess before government lies explode in their face (keep reading).

Prion disease is a complex topic. Even the world’s top scientists don’t fully understand the dynamics, yet. All that we need to know is that prions + pathways = victims:

  1. Prions: Impossible to neutralize completely in laboratory or surgical setting. Even more impossible to halt in the open-air experiments that are taking place all around us.
  2. Pathways: The key to prion management is pathway management. The bodily fluids, feces and cell tissue of prion victims are highly infectious. Prion victims (especially people) contaminate the world around them. Although prions can migrate via many pathways, some of the largest and most obvious threats are being ignored. We examine the major pathways below.
  3. Victims: If we know that we have prions and pathways, there will be victims—an endless supply of victims will spawn new mutations and new pathways.

First of all, prion disease is prion disease. There are now thousands of mutations of prions. No two cases of prion disease are identical because some prions are more aggressive and pervasive than others. It also depends on which region of the brain is impacted first.

The best way to refer to this spectrum of maladies is just “prion disease.” It makes it much easier to keep score and cut through the misinformation. There is no evidence of a species barrier, but some species appear to be more resistant than others. Some people are more resistant to prions than others.

Since prions migrate, mutate and multiply, any official attempt to characterize prion disease as a non-event is reckless, incompetent and fraudulent. There are now thousands of prion mutations–not just two or three. The mutations are becoming more aggressive and more lethal every day as they spread throughout our world (naturally and unnaturally). Victims are getting younger and younger.

People and animals dying of prion disease contaminate the environment around them with the prions in their urine, feces, blood, mucus and saliva. It spreads throughout the entire body. Each victim becomes an incubator and a distributor of the Pandora-like pathogen.

Not only are homes and hospitals exposed to the prion pathogen, so are entire sewage treatment systems and their by-products (wastewater reclamation and sewage sludge). The human prion is resistant to both heat and chemicals. It’s reported that prions released from people are up to a hundred thousand times more difficult to deactivate than prions from most animals. Sewage from hospitals, nursing homes, slaughterhouses, morgues, mortuaries, veterinarians and other high-risk places enters the same sewage system. Wastewater treatment plants can’t detect or neutralize deadly prions.

Prion Mismanagement

Industry spokesmen are again trying to calm the minds and markets around the world. The official story is that the animal had an “atypical” form of the disease, which is one of many red flags regarding the misinformation and mismanagement of prion disease.

As stated earlier, prions can migrate via many pathways. Unfortunately for us all, some of the largest and most obvious prion threats are being ignored. In fact, I argue that humans, wildlife and livestock are exchanging prions back and forth now via food, water and air. The primary pathway is infectious waste from humans that is dumped on open spaces (more detail ahead).

biosolids pathogens toxins

TSE among humans is much more prevalent than government and industry admit. However, just like the example with cattle above, it only takes one prion victim to spread the contamination far and wide. Unfortunately, we have had millions of people in the U.S. alone who have TSE or have died of it over the past century.

As stated earlier, Creutzfeldt-Jakob disease and Alzheimer’s disease are both part of the prion spectrum. Without dispute, CJD is highly infectious and extremely aggressive. It’s much more prevalent than reported. In fact, it’s now killing teenagers.

“Creutzfeldt-Jakob disease behaves like Alzheimer’s disease on steroids,” said Dr. Jennifer Majersik, an associate professor of neurology at the University of Utah.

According to neuroscientists Dr. Laura Manuelidis, at least 25 percent of those who have been diagnosed with Alzheimer’s disease actually have CJD, which is further up the prion spectrum. Millions of cases of deadly CJD are being misdiagnosed as Alzheimer’s disease. None of these patients are being quarantined, which means that they are putting family, caregivers and entire communities at risk. It appears that the milder version, Alzheimer’s disease, is equally infectious.

“There is now real evidence of the potential transmissibility of Alzheimer’s disease,” says Thomas Wiesniewski M.D. a prion and Alzheimer’s researcher at New York University School of Medicine.

Millions of victims, past and present, have discharged millions of gallons of infectious waste down toilets and drains. The U.S. Environmental Protection Agency (EPA) has confirmed that prions are in sewage and that there has been no way to detect them or stop them. As such, the EPA has never issued guidance on prion management within wastewater treatment plants. Unfortunately, the EPA’s risk assessment on sewage sludge and biosolids were prepared before the world of science knew about prions. The agency continues to cling to its antiquated sludge rule crafted back in the dark ages. It does, however, consider prions an “emerging contaminant of concern.” Meanwhile, its outdated risk assessments are promoting a public health disaster.

The sewage from these victims has permanently contaminated wastewater treatment plants. In fact, these wastewater treatment plants have become prion incubators and distributors. If hospitals can’t stop prions in the sterile confines of an operating room, prions are unstoppable in high-volume, low-tech sewage treatment facilities. Unfortunately, this infectious waste is pumped and dumped into our watersheds, including farms, ranches, golf courses, parks and school grounds in mass quantities. It’s killing people and animals in many ways

land application of sewage sludge

The U.S. EPA used fraudulent risk assessments, which are now outdated and totally worthless in the face of the modern sewage stream. The agency has shown no interest in conducting a real risk assessment since it worked so hard to fake the science with its “sludge rule.” The sludge rule ignores prions, but includes the word “magic” as if it’s a technical term.

A study published in the journal Nature adds to the evidence about the transmissibility of Alzheimer’s disease between people. A second study in early 2016 added to the claim. Meanwhile, there is absolutely no evidence to contrary.

When the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, it classified prions as select agents that pose an extreme risk to food, water and much more. Only two labs in the U.S. were allowed to handle them for research purposes. Unfortunately, the CDC quietly took prions off the list because the regulation criminalized entire industries and several reckless practices.

Many factors are contributing to the epidemic. Prions are now the X factor. Industry and government are not accounting for prions or regulating them. They are ignoring the threat completely, which violates the Bioterrorism Preparedness and Response Act of 2002 in the United States. Other nations also are ignoring laws developed to protect food, air and water.

wastewater treatment and biosolids

Wastewater treatment plants, for example, are spreading this infectious waste far and wide because they are incapable of stopping prions. All by-products and discharges from wastewater treatment plants, including biosolids, are infectious waste, which are contributing to the global epidemic of neurodegenerative disease among humans, wildlife and livestock.

Sewage treatment plants can’t detect or stop prions. Just ask the U.S. EPA and the industry trade organization—the Wastewater Effluent Federation. Sewage sludge (biosolids) and wastewater reclamation are causing widespread contamination. The EPA’s risk assessment on sewage sludge and biosolids were prepared before the world of science knew about prions. The agency continues to cling to its antiquated sludge rule crafted back in the dark ages. It does, however, consider prions a “contaminant of emerging concern.” Meanwhile, it’s promoting a public health disaster, including Alzheimer’s disease, autism and the ill effects associated with the Zika virus.

Claudio Soto, PhD, professor of neurology at the University of Texas Medical School in Houston, and his colleagues confirmed the presence of prions in urine. Soto also confirmed that plants uptake prions and are infectious and deadly to those who consume the infected plants. Therefore, humans, wildlife and livestock are vulnerable to prion disease via plants grown on land treated with sewage sludge and reclaimed sewage water. Therefore, humans, wildlife and livestock are vulnerable to prion disease via plants grown on land treated with sewage sludge and reclaimed sewage water. It’s more than theory. Wildlife contract the deadly brain disease from people because of the dumping of infectious waste on farms, ranches and forests. Deer, elk, moose and reindeer are now contracting prion disease from humans. To help cloak the wildlife epidemic, it’s called chronic wasting disease (CWD). Deer with CWD are proverbial canaries in a coalmine. They are being killed by government sharpshooters to help cover up the problem. It’s insane.

Once unleashed on the environment, prions remain infectious. They migrate, mutate and multiply as they infect crops, water supplies, wildlife, livestock, sea mammals and humans. According to prion researcher Joel Pedersen at the University of Wisconsin, prions in soil become up to 680 times more infectious. From there, they migrate, mutate and multiply. Pedersen also found that sewage treatment does not inactivate prions. These unstoppable, deadly proteins represent a real-world version of Pandora’s Lunchbox.

“Our results suggest that if prions enter municipal wastewater treatment systems, most of the agent would bond to sewage sludge, survive anaerobic digestion, and be present in treated biosolids,” Pedersen said.

prions and sewage sludge

 

“Land application of biosolids containing prions represents a route for their unintentional introduction into the environment. Our results emphasize the importance of keeping prions out of municipal wastewater treatment systems. Prions could end up in sewage treatment plants via slaughterhouses, hospitals, dental offices and mortuaries just to name a few of the pathways. The disposal of sludge represents the greatest risk of spreading prion contamination in the environment. Plus, we know that sewage sludge pathogens, pharmaceutical residue and chemical pollutants are taken up by plants and vegetables.”

“Since it’s unlikely that the sewage treatment process can effectively deactivate prions, adopting measures to prevent the entry of prions into the sewer system is advisable,” said the Toronto Department of Health, November 2004.

Read The Full Mad Cow Disease Update

PR firm Phoenix

Crossbow Communications specializes in issue management and public affairs. Alzheimer’s disease, Creutzfeldt-Jakob disease, chronic wasting disease and the prion disease epidemic is an area of special expertise. Please contact Gary Chandler to join our coalition for reform gary@crossbow1.com.

Chronic Wasting Disease A Symptom Of Bigger Problem In Norway

Reindeer Canaries In A Coal Mine

Norway and the greater Scandinavian region are experiencing some of the highest rates of neurodegenerative disease in the world. The human epidemic is fueling a related epidemic among wildlife. Norway will slaughter hundreds of reindeer to tackle a mere symptom of a bigger problem. Mismanagement is pouring fuel on the fire in Norway and North America.

As explained below, many forms of neurodegenerative disease are infectious and contagious. In fact, many are known as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” Norway’s sick reindeer are canaries in a coal mine and we all should pay attention.

chronic wasting disease Norway reindeer

Studies confirm that people and animals dying of TSE contaminate the environment around them with deadly prions (PREE-on), which are in the urine, feces, blood, mucus and saliva of each victim. Victims are contagious long before they appear sick. Prions don’t die because they aren’t alive. Prions migrate, mutate, multiply and kill with unparalleled efficiency. That’s why Norway wants to kill hundreds of reindeer—to keep them from generating and spreading infectious fluids. Meanwhile, Norway’s plan ignores a greater prion threat—they dump tons of infectious waste from humans on open spaces, farms and forests.

The infected bodily fluids from millions of humans have turned wastewater treatment plants into incubators and distributors of deadly prions. Since Norway dumps about 90 percent of its sewage sludge on open spaces, this infectious waste is fueling a public health disaster. Norway and most other countries are recycling an aggressive brain disease back into the food chain with every load of sewage sludge dumped on forests, crops, parks and gardens. Millions of people are caught in the crossfire. So are reindeer and other mammals.

prion disease

A prion is a deadly and unstoppable form of protein. Dr. Stanley Prusiner, an American neuroscientist from the University of California at San Francisco, earned a Nobel Prize in 1997 for discovering and characterizing prions and prion disease. President Obama honored Prusiner with the National Medal of Science in 2010. Unfortunately, Prusiner’s science is being ignored and we’re facing a public health disaster because of the negligence and the mismanagement of infectious waste.

Prusiner claims that all TSEs are caused by prions. He says that all TSEs are on the prion disease spectrum. Creutzfeldt-Jakob disease (CJD) is at the extreme end of the spectrum and is highly infectious. It’s often misdiagnosed as Alzheimer’s disease, which is lower on the prion disease spectrum. Norway estimates that only half of its citizens with neurodegenerative disease are being diagnosed and even fewer are treated. Despite under-reporting, it’s still a top nation for Alzheimer’s disease.

TSEs also include mad cow disease (BSE) in cattle and chronic wasting disease (CWD) in deer. Few, if any, mammals are immune. There is no species barrier. Prions don’t discriminate.

chronic wasting disease

CWD has ravaged deer, elk and moose in many regions across North America since it was first identified at a Colorado State University research facility in the 1960s. Now, CWD is in Norway’s reindeer and moose, which blows holes in the theories and containment plans across North America. Suffice it to say, sick deer didn’t jump the Atlantic Ocean, which means that other prion pathways are at work. These sick mammals are a canary in the proverbial coal mine. Although there are several ways for CWD to take hold and spread, government and stakeholders are ignoring the biggest prion pathway in the world—human sewage.

When the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, it included a provision to halt research on prions in all but two laboratories. It classified prions as select agents that pose an extreme risk to food, water and more. It was a step in the right direction. Unfortunately, industry pressure convinced the Center For Disease Control to quietly take prions off the list of special agents a few years ago. Keeping prions listed threatened to outlaw several multi-billion dollar industries, including the biosolids and wastewater reclamation industries. This reversal kept the floodgates open to the prion threat. Especially regarding sewage, agriculture and water reclamation industries.

Because of prion dynamics, Canada declared CWD unstoppable. On the present path, they’re right. Especially when we dump tons of infectious waste on farms, ranches, in forests and beyond every day. Other mammals are contracting the disease from humans and they proceed to infect each other through their own bodily fluids.

biosolids pathogens toxins

Human sewage alone is a deadly cocktail, but wastewater treatment plants also receive tons of infectious waste from slaughterhouses, dental offices, clinics, hospitals, morgues, nursing homes, veterinarians and many other industrial sources. If it flushes, it’s in the waste stream. If it flushes, it’s being recycled on public and private land and throughout our watersheds. Such thinking is recycling brain disease and contributing to the surge in autism.

According to neuroscientist Laura Manuelidis, at least 25 percent of Alzheimer’s diagnoses are wrong. These misdiagnoses are actually CJD, which is further up the prion spectrum. CJD, without dispute, is extremely infectious to caregivers, loved ones and entire communities. It’s drastically misdiagnosed and under-reported, which means that millions of highly infective people don’t even know that they have prion disease. Their caregivers don’t know it. Their families are not cautioned about transmissibility.

Read The Full Story About Prion Disease In Norway’s Reindeer and Watersheds: http://crossbowcommunications.com/norway-killing-reindeer-to-curb-chronic-wasting-disease/

PR firm Phoenix

Crossbow Communications specializes in issue management and public affairs. Alzheimer’s disease, Creutzfeldt-Jakob disease, chronic wasting disease and the prion disease epidemic is an area of special expertise. Please contact Gary Chandler to join our coalition for reform gary@crossbow1.com.

Phoenix PR Firm Launches Campaign To Prevent Alzheimer’s Disease

Alzheimer’s An Infectious Disease According To Science, Evidence

If you think that you and your family are immune to the surging epidemic of neurodegenerative disease, think again. Neurodegenerative disease, including Alzheimer’s disease and Parkinson’s disease, is the fastest-growing cause of death in the world. It’s getting worse every day thanks to mismanagement and misinformation.

Infectious proteins known as prions are involved with most forms of neurodegenerative disease. Prion disease is known in neurology as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” The global epidemic has more to do with the prion contagion than age.

Dr. Stanley Prusiner, an American neuroscientist from the University of California at San Francisco, earned a Nobel Prize in 1997 for discovering and characterizing deadly prions and prion disease. Prusiner claims that all TSEs, including Alzheimer’s disease and Parkinson’s disease, are caused by prions.

prion disease

President Obama awarded Prusiner the National Medal of Science in 2010 to recognize the importance of his research. According to Prusiner, TSEs are a spectrum disease. Creutzfeldt-Jakob disease, which is extremely aggressive and extremely transmissible, is at the extreme end of the spectrum. Unfortunately, Prusiner’s science is being ignored and we are facing a public health disaster because of the negligence.

Neurologists are just guessing when they make a diagnosis on the prion spectrum. If the patient exhibits memory problems, they are labeled with Alzheimer’s disease. If they have a movement disorder, they are diagnosed with Parkinson’s disease. If the person exhibits more extreme symptoms of both, they are diagnosed with Creutzfeldt-Jakob disease (CJD). It’s far from a science. Neurologists don’t know where along the spectrum the disease becomes transmissible. The entire spectrum could represent a transmissible disease. Unfortunately, neurologists are not warning these patients and their caregivers about the risks of exposure. Even those with CJD are not quarantined. They are sent home, where they can infect friends, family, caregivers, clinics, dental offices, restaurants and entire communities.

“There has been a resurgence of this sort of thinking, because there is now real evidence of the potential transmissibility of Alzheimer’s,” says Thomas Wiesniewski M.D. a prion and Alzheimer’s researcher at New York University School of Medicine. “In fact, this ability to transmit an abnormal conformation is probably a universal property of amyloid-forming proteins (prions).”

A study published in the journal Nature renews concern about the transmissibility of Alzheimer’s disease between people. A second study released in early 2016 by the same scientist adds to the stack of evidence.

According to neuroscientist Laura Manuelidis, at least 25 percent of Alzheimer’s diagnoses are not Alzheimer’s disease. These misdiagnoses are actually CJD, which is further up the prion spectrum. CJD, without dispute, is extremely infectious to caregivers and loved ones.

Studies confirm that people and animals dying of prion disease contaminate the environment around them with prions because prions are in the urine, feces, blood, mucus and saliva of each victim. Each victim becomes an incubator and a distributor of the Pandora-like pathogen. Victims are contagious long before they exhibit clinical symptoms.

Alzheimer's disease infectious

At the personal level, this is very bad news for caregivers, especially spouses, who are 600 percent more likely to contract neurodegenerative disease from patients (Duke University and Utah State University). A cough, sneeze, utensils and drinking glasses all become lethal pathways. Once an item is contaminated, it’s impossible to sterilize. The human prion is resistant to both heat and chemicals. It’s reported that prions released from people are up to a hundred thousand times more difficult to deactivate than prions from most animals. Prions are not alive, so they can’t be killed.

Wastewater treatment plants are collecting points for prions from infected humans. The sewage treatment process can’t stop prions from migrating, mutating and multiplying before being discharged into the environment where they can kill again. The bad news is that the prions are being released back into the environment and dumped openly on land. The wastewater is being reclaimed and used for irrigating crops, parks, golf courses. It’s even being recycled as drinking water.

Claudio Soto, PhD, professor of neurology at the University of Texas Medical School in Houston, and his colleagues confirmed the presence of prions in urine. Soto also confirmed that plants uptake prions and are infectious and deadly to those who consume the infected plants. Therefore, humans, wildlife and livestock are vulnerable to prion disease via plants grown on land treated with sewage sludge and reclaimed sewage water.

Prion researcher Dr. Joel Pedersen, from the University of Wisconsin, found that prions become 680 times more infectious in certain soils. Pedersen also found that sewage treatment does not inactivate prions. Therefore, prions are lethal, mutating, migrating and multiplying everywhere sewage is dumped.

“Our results suggest that if prions enter municipal wastewater treatment systems, most of the agent would bond to sewage sludge, survive anaerobic digestion, and be present in treated biosolids,” Pedersen said.

prions and sewage sludge

“Land application of biosolids containing prions represents a route for their unintentional introduction into the environment. Our results emphasize the importance of keeping prions out of municipal wastewater treatment systems. Prions could end up in sewage treatment plants via slaughterhouses, hospitals, dental offices and mortuaries just to name a few of the pathways. The disposal of sludge represents the greatest risk of spreading prion contamination in the environment. Plus, we know that sewage sludge pathogens, pharmaceutical residue and chemical pollutants are taken up by plants and vegetables.”

Thanks to more and more people dying from TSEs, sewage systems are more contaminated with prions than ever. Wastewater treatment systems are now prion incubators and distributors. The problem is getting worse every day.

The U.S. Environmental Protection Agency (EPA) has confirmed that prions are in sewage and that there has been no way to detect them or stop them. As such, the EPA has never issued guidance on prion management within wastewater treatment plants. Unfortunately, the EPA’s risk assessment on sewage sludge and biosolids were prepared before the world of science knew about prions. The agency continues to cling to its antiquated sludge rule crafted back in the dark ages. It does, however, consider prions a “contaminant of emerging concern.” Meanwhile, its outdated risk assessments are promoting a public health disaster.

“Since it’s unlikely that the sewage treatment process can effectively deactivate prions, adopting measures to prevent the entry of prions into the sewer system is advisable,” said the Toronto Department of Health, November 2004.

Exposing crops and livestock to prions is a very bad idea. Plants absorb prions from the soil along with water and nutrient uptake, which makes the prions even more bioavailable and infectious to humans, wildlife and livestock.

chronic wasting disease

Unfortunately, the damage is real. Deer, elk, moose and reindeer are contracting an unstoppable prion disease now. In deer, the government calls prion disease chronic wasting disease. In cattle, prion disease is called bovine spongiform encephalopathy (they might as well call it what it is—transmissible spongiform encephalopathy). Mad cow disease is the term that most of us know. The government pretends that there is a specific prion responsible for each of these diseases. The fact is that there are thousands of mutations of prions spreading in the environment and food chain now. Some kill quickly, while some are less lethal. The only thing that we need to know is that a deadly prion is a deadly prion. There is no species barrier.

If prion disease is killing these animals, livestock are not immune. Beef and dairy cattle are consuming these infected crops and the infected water supplies, too. Since humans are at the top of the food chain, and since we are often downstream from these infected farms, ranches and forests, our food and water supplies are being compromised.

BSE mad cow disease

Despite all of the warning signs, government and industry are insisting that we waste more time, money and lives studying these issues to death. The infection is real. The body count is real. The denial is disturbing.

So, is Alzheimer’s disease transmissible? There is absolutely no evidence to the contrary.

The truth is your best defense against neurodegenerative disease. It’s time to demand reforms on many levels to safeguard caregivers, family members and our food and water supplies. Source http://crossbowcommunications.com/is-alzheimers-disease-contagious/

PR firm Phoenix

Crossbow Communications specializes in issue management and public affairs. Alzheimer’s disease, Creutzfeldt-Jakob disease, chronic wasting disease and the prion disease epidemic is an area of special expertise. Please contact Gary Chandler to join our coalition for reform gary@crossbow1.com.

Phoenix PR Firm Shares Best Practices In Public Affairs

Digital Trends Shaping Best Practices

Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves.

I see public affairs as an organization’s efforts to manage relationships with stakeholders in the public policy arena at any level. These are individuals or groups with an interest in the organization’s affairs, such as politicians, regulatory agencies, communities, clients, prospects, shareholders, trade associations, think tanks, business groups, charities, unions and the media.

PR firm Denver and Phoenix

I see public relations as a subset of marketing. Beyond that, both arenas rely on similar strategies and tactics to influence target audiences. Public affairs strategists have wisely borrowed some pages from the world of marketing.

Likewise, the world of marketing is no longer isolated from advocacy and public policy. Boycotts, trade wars, demonstrations and online protests have marketers tuned in to corporate and government policies around the globe.

Public affairs practitioners engage stakeholders in order to explain organizational policies and views on public policy issues, assisting policy makers and legislators in amending or laying down better policy and legislation. They provide statistical and factual information and lobby on issues, which could impact the organization’s ability to operate successfully. Both disciplines rely on strategy, messaging, positioning and branding. Both disciplines essentially boil down to “who needs to hear what?” That part of the equation hasn’t changed since day one.

Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Practitioners aim to influence public policy, build and maintain a strong reputation and find common ground with stakeholders.

politics and public affairs

Storytelling is an ancient and effective way to convey your message. But to keep up with shrinking attention spans, 24-hour news cycles and 140-character replies, you need to employ the next phase of storytelling — and that means getting visual. It’s the best way to stand out in a cluttered advocacy environment, and it all boils down to condensing your story into the smallest, visual representation, whether that’s a short video, a photo or an infographic.

Organizations who want to increase their effectiveness are focusing their efforts on digital public affairs and digital advocacy, an arena where online tools and digital communications are used to build grassroots support or influence policy.

Content Management and Blogging

Blogs may be most famous as a tool for political discussion, but they are also becoming an important communication tool for public relations. Blogs may be most famous as a tool for political discussion and used as a personal journal for individuals, but these are also becoming powerful communication tools for public relations. They also build upon your content management strategy.

public affairs and public relations agency

Many companies in high-tech fields, such as eBay, Google, and Microsoft, and traditionally low-tech fields, such as General Motors, McDonalds, and Wells Fargo Bank, now produce in-house blogs that report on happenings at the company. These blogs enable company employees, including CEOs and marketers, to post messages updating company developments, which serve as a useful PR tool.

Read The Full Story About Best Practices In Public Affairs.

public relations and public affairs firm Arizona

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Visit http://crossbowcommunications.com/public-relations-firm-phoenix/

PR Tips, Tools For Successful Advocacy Campaigns

Phoenix PR Firm Offers Strategy To Coalitions, Grassroots Campaigns

Citizen movements continue changing the world in the face of corruption, cronyism and unresponsive government. It’s a dynamic that needs to gain momentum now more than ever as the clash between public health, public property and public servants reaches new heights around the world. It’s up to citizens and nonprofit organizations to purge these threats to democracy and innocent people.

Colorado public school reform

Most nonprofit organizations could boost their impact with more aggressive advocacy campaigns. Much of the sector needs to shift from just responding to problems to trying to address the root causes of those problems. They must build awareness, understanding and support from all stakeholder groups to influence public policy.

The power to share information and engage stakeholders has never been greater, but most organizations aren’t making the most of opportunities. These failures are costly. To help you avoid missed opportunities, here is a quick checklist of strategies and tactics that can help organize and optimize most campaigns.

Navajo protest uranium mines

Internal Communication Counts

All advocacy campaigns begin internally. Make sure that you notify, educate, motivate and empower your support structure first. Members, customers, employees, allies and others will help you start the parade and they can serve as spokespeople, recruiters, donors, volunteers and more. They will play instrumental roles of disseminating information and opinions via social media. Be sure to segment out these groups as much as possible for tailored messages and different calls to action.

Advocacy and Lobbying Strategy

Lobbying is when an organization tries to influence the outcome for proposed legislation through communications with legislators and their staff. All lobbying is advocacy, but not all advocacy is lobbying. Nonprofits can hire lobbyists and use staff for lobbying, but it’s important to know the rules to protect your campaign and the policymakers from violating procedural rules.

Legislator engagement and education can be different than lobbying, especially when the legislature is out of session. It’s important to build awareness, understanding and support for your issues outside of the legislative process. Be sure to target newly elected legislators, committee chairs, past allies, past foes and others who can hurt or help your cause. The pursuit of common ground can yield important alliances and neutralize the most challenging adversaries.

Elected officials respond best to messages from people they know well and from the people they represent, their constituents. While your top level (grass tops) advocates are talking with many different elected officials, support those efforts with you front line (grassroots) supporters should be mobilized and directed to the elected officials that represent their districts.

public affairs and public relations agency

Harness Public Opinion

Public opinion still influences most public policy, but the battle for the hearts and minds of citizens, communities and leaders is fierce. Plus, people are being bombarded with issues at an accelerating rate, so gaining attention and keeping audiences engaged long enough to act is part of the challenge.

Every issue is different, which means that every campaign is different. However, the assessment and planning process is fairly standard. The following checklist is a simple overview of our process at Crossbow.

Read more about successful advocacy campaigns at http://crossbowcommunications.com/tips-tools-for-advocacy-campaigns/

public relations and public affairs Arizona and Colorado

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Build your bottom line and a better world with Crossbow.

Denver PR Firm Opens New Office In Phoenix

Denver Advertising and PR Firm Expands To Phoenix

Crossbow is a strategic communications firm that can help you influence public opinion, public policy and business decisions around the globe. We can help you build your brand, your bottom line and a better world.

The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketingpublic relations and public affairs, which puts a premium on strategic planning and opportunism. Those changes will accelerate as information technologies continue to converge and new channels fragment the media world even more. Harness these powerful trends and turn your most challenging issues into valuable opportunities on Main Street, Wall Street and Capitol Hill. Put public opinion and public policy to work for you.

The firm has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients.

public affairs and public relations strategy

 

The PR firm has vast experience in multiple industries and with numerous cases, including:

  • agriculture;
  • alternative energy;
  • Alzheimer’s disease;
  • association management;
  • autism;
  • behavioral health;
  • biodiversity;
  • biosolids;
  • climate change;
  • chronic wasting disease;
  • deforestation;
  • food safety;
  • forest conservation;
  • greener cities;
  • healthcare;
  • Indonesia;
  • mining;
  • neurodegenerative disease;
  • political strategy;
  • prion disease;
  • public education;
  • public health;
  • tourism;
  • transportation;
  • water management; and
  • wildlife conservation.

Put our record-setting and award-winning team to work today. Call Gary Chandler at 602-999-7204 or write to gary@crossbow1.com.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.