Denver PR Firm Leading Conservation Projects

Campaign Defending Kilimanjaro Region

The Kilimanjaro region of East Africa is one of the most threatened ecosystems on earth. Millions of people and several endangered species depend on the snows and rains of Kilimanjaro for survival. As land use encroaches further into local forests, water flows are changing and conflicts with wildlife are rising. A nonprofit organization in Tanzania hopes to reverse those trends with a comprehensive forest conservation, reforestation and community-engagement program.

forest conservation Africa

The Mellowswan Foundation Africa-Tanzania will defend the greater Kilimanjaro ecosystem with more than 10 million new seedlings, community engagement, wildlife conservation strategies and more. They will educate local stakeholders about sustainable forestry, sustainable agriculture and wildlife management. Unlike past reforestation efforts in the region, it will focus on local needs and long-term sustainability. The seedlings are indigenous species that can help restore and protect the integrity of the ecosystem, while helping rural communities thrive as stewards of the land.

Unfortunately, forests across the region are retreating under the pressures of agriculture and communities that depend on firewood. Water supplies also are retreating.

The foundation plans to save wildlife, capture carbon and reduce deforestation on a massive scale. This investment will benefit the entire planet, while preserving a world treasure.

Tanzania lost more than half of its elephants to poachers over the past decade. They could be wiped out entirely in just five or six years. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

climate change campaign

We will plant trees for sustainable timber, rainfall management, groundwater conservation, food, wildlife habitat and other regional needs. We will include an urban forestry program that will help “street kids” generate food and income. The urban canopy can help capture pollutants and water runoff, while making the cities more resilient and energy efficient.

Conservationists are demanding more efforts to protect endangered species now. In a letter published July 27, 2016 in the journal BioScience, 43 wildlife conservationists warn that elephants, lions, rhinos, gorillas and many other species will become extinct without urgent intervention, which must include habitat conservation, community engagement and more.

wildlife conservation PR campaign

“We have some powerful sponsorship packages,” said Crossbow President Gary Chandler. “We also have some very unique rewards for donors. Please help spread the word to your friends, families and favorite companies. This is a very important program to the entire world.”

Crossbow is donating its time to help generate sponsors, donors and grants. We also need volunteers and in-kind donations. Please click here to Help Save Kilimanjaro.

public relations and public affairs Arizona and Colorado

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Phoenix PR Firm Offers Tips For Improved Online Marketing

Search and Social Channels Key To Online Marketing

Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology.

PR firm Denver and Phoenix

The simple test that we provide our clients consists of nine factors:

  1. Does your website have a blog? Adding a blog (web log or dialogue section). This is an area to provide added value to your customers and prospective customers. It also gives you fresh information to post to Facebook, Twitter, LinkedIn and beyond. The more that you post good, unique content, the more that Google, Yahoo! and other search engines will reward you by featuring your business higher and more frequently within search results by prospects who are looking for a business such as yours.
  2. Does your website have analytics? Do you know how many people are visiting your site every day? Do you know what pages or posts these visitors are viewing? Are these views generating inquiries and orders?  Analytics give you the insight necessary to fine tune your messages and your offers so that you maximize visitors and sales.
  3. Social Integration and Sharing. As you will see on this web post, we include the share bar above and below the information displayed to remind visitors to share the information with their network of contacts. The sharing links also make it quick and easy to send the information on to friends, family and associates. The share bar should include the most popular social and sharing options, such as Facebook, Twitter and LinkedIn. Also, research your top competitors on social media. What are they saying and doing? Don’t be left in the dark. This is public information.
  4. Are your visuals powerful, professional and simple? As in old-school advertising and marketing, you must grab the attention of readers and walk them through the information presented. Old-fashioned, low-quality images are a turnoff that position your business as old-fashioned and irrelevant in today’s fast-paced digital world.
  5. Are you using video? Images can help grab attention, while videos can help tell the story and put your story into different channels, such as YouTube. Videos can be very brief and very detailed, depending on the task. Even video shot from your cell phone can be powerful if you have an important message. As with photos and graphics, however, a video can send out the wrong message, so be relevant and respectful of your audience and their time.
  6. How do you stack up against key competitors in your market? Rate their web sites on the above factors. See what other insights you can gather from their site.
  7. Take the Google test. Conduct a market search just like a prospective client does. Enter a few key words, such as your home town and words that describe your business. For example, my clients might search Denver Advertising Agency or Phoenix PR firm. Experiment with several searches to see who dominates this powerful platform. If you aren’t showing up on the first page of search results, you have work to do.
  8. When was the last time that you were featured in local, regional or national news? Earning media coverage is one of the most powerful tactics that a business can pursue. People trust third-party news, it positions you as a leader and it can feed your online outreach machine. Posting news coverage to your social accounts in a meaningful way can move the meter in many ways. Do you have a system for spotting and creating news? Do you have any media relationships? Start building a list of potential news opportunities and pitch them to the right reporters and editors.
  9. Do you have a current marketing plan? Not one from five years ago. Failure to plan is planning to fail.

If you answered no to any of these points, it might pay dividends to reconsider and regroup. If Google isn’t working for you, it’s working against you. We can help maximize the return on your investment. We have great online marketing packages to fit your need and budget. Write me at gary@crossbow1.com and let’s talk about your opportunities and challenges.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Denver PR Firm Opens New Office In Phoenix

Denver Advertising and PR Firm Expands To Phoenix

Crossbow is a strategic communications firm that can help you influence public opinion, public policy and business decisions around the globe. We can help you build your brand, your bottom line and a better world.

The communications landscape is changing faster than ever. The quest for greater online visibility and influence is driving the integration of marketingpublic relations and public affairs, which puts a premium on strategic planning and opportunism. Those changes will accelerate as information technologies continue to converge and new channels fragment the media world even more. Harness these powerful trends and turn your most challenging issues into valuable opportunities on Main Street, Wall Street and Capitol Hill. Put public opinion and public policy to work for you.

The firm has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients.

public affairs and public relations strategy

 

The PR firm has vast experience in multiple industries and with numerous cases, including:

  • agriculture;
  • alternative energy;
  • Alzheimer’s disease;
  • association management;
  • autism;
  • behavioral health;
  • biodiversity;
  • biosolids;
  • climate change;
  • chronic wasting disease;
  • deforestation;
  • food safety;
  • forest conservation;
  • greener cities;
  • healthcare;
  • Indonesia;
  • mining;
  • neurodegenerative disease;
  • political strategy;
  • prion disease;
  • public education;
  • public health;
  • tourism;
  • transportation;
  • water management; and
  • wildlife conservation.

Put our record-setting and award-winning team to work today. Call Gary Chandler at 602-999-7204 or write to gary@crossbow1.com.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.