Chronic Wasting Disease A Symptom Of Bigger Problem In Norway

Reindeer Canaries In A Coal Mine

Norway and the greater Scandinavian region are experiencing some of the highest rates of neurodegenerative disease in the world. The human epidemic is fueling a related epidemic among wildlife. Norway will slaughter hundreds of reindeer to tackle a mere symptom of a bigger problem. Mismanagement is pouring fuel on the fire in Norway and North America.

As explained below, many forms of neurodegenerative disease are infectious and contagious. In fact, many are known as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” Norway’s sick reindeer are canaries in a coal mine and we all should pay attention.

chronic wasting disease Norway reindeer

Studies confirm that people and animals dying of TSE contaminate the environment around them with deadly prions (PREE-on), which are in the urine, feces, blood, mucus and saliva of each victim. Victims are contagious long before they appear sick. Prions don’t die because they aren’t alive. Prions migrate, mutate, multiply and kill with unparalleled efficiency. That’s why Norway wants to kill hundreds of reindeer—to keep them from generating and spreading infectious fluids. Meanwhile, Norway’s plan ignores a greater prion threat—they dump tons of infectious waste from humans on open spaces, farms and forests.

The infected bodily fluids from millions of humans have turned wastewater treatment plants into incubators and distributors of deadly prions. Since Norway dumps about 90 percent of its sewage sludge on open spaces, this infectious waste is fueling a public health disaster. Norway and most other countries are recycling an aggressive brain disease back into the food chain with every load of sewage sludge dumped on forests, crops, parks and gardens. Millions of people are caught in the crossfire. So are reindeer and other mammals.

prion disease

A prion is a deadly and unstoppable form of protein. Dr. Stanley Prusiner, an American neuroscientist from the University of California at San Francisco, earned a Nobel Prize in 1997 for discovering and characterizing prions and prion disease. President Obama honored Prusiner with the National Medal of Science in 2010. Unfortunately, Prusiner’s science is being ignored and we’re facing a public health disaster because of the negligence and the mismanagement of infectious waste.

Prusiner claims that all TSEs are caused by prions. He says that all TSEs are on the prion disease spectrum. Creutzfeldt-Jakob disease (CJD) is at the extreme end of the spectrum and is highly infectious. It’s often misdiagnosed as Alzheimer’s disease, which is lower on the prion disease spectrum. Norway estimates that only half of its citizens with neurodegenerative disease are being diagnosed and even fewer are treated. Despite under-reporting, it’s still a top nation for Alzheimer’s disease.

TSEs also include mad cow disease (BSE) in cattle and chronic wasting disease (CWD) in deer. Few, if any, mammals are immune. There is no species barrier. Prions don’t discriminate.

chronic wasting disease

CWD has ravaged deer, elk and moose in many regions across North America since it was first identified at a Colorado State University research facility in the 1960s. Now, CWD is in Norway’s reindeer and moose, which blows holes in the theories and containment plans across North America. Suffice it to say, sick deer didn’t jump the Atlantic Ocean, which means that other prion pathways are at work. These sick mammals are a canary in the proverbial coal mine. Although there are several ways for CWD to take hold and spread, government and stakeholders are ignoring the biggest prion pathway in the world—human sewage.

When the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, it included a provision to halt research on prions in all but two laboratories. It classified prions as select agents that pose an extreme risk to food, water and more. It was a step in the right direction. Unfortunately, industry pressure convinced the Center For Disease Control to quietly take prions off the list of special agents a few years ago. Keeping prions listed threatened to outlaw several multi-billion dollar industries, including the biosolids and wastewater reclamation industries. This reversal kept the floodgates open to the prion threat. Especially regarding sewage, agriculture and water reclamation industries.

Because of prion dynamics, Canada declared CWD unstoppable. On the present path, they’re right. Especially when we dump tons of infectious waste on farms, ranches, in forests and beyond every day. Other mammals are contracting the disease from humans and they proceed to infect each other through their own bodily fluids.

biosolids pathogens toxins

Human sewage alone is a deadly cocktail, but wastewater treatment plants also receive tons of infectious waste from slaughterhouses, dental offices, clinics, hospitals, morgues, nursing homes, veterinarians and many other industrial sources. If it flushes, it’s in the waste stream. If it flushes, it’s being recycled on public and private land and throughout our watersheds. Such thinking is recycling brain disease and contributing to the surge in autism.

According to neuroscientist Laura Manuelidis, at least 25 percent of Alzheimer’s diagnoses are wrong. These misdiagnoses are actually CJD, which is further up the prion spectrum. CJD, without dispute, is extremely infectious to caregivers, loved ones and entire communities. It’s drastically misdiagnosed and under-reported, which means that millions of highly infective people don’t even know that they have prion disease. Their caregivers don’t know it. Their families are not cautioned about transmissibility.

Read The Full Story About Prion Disease In Norway’s Reindeer and Watersheds: http://crossbowcommunications.com/norway-killing-reindeer-to-curb-chronic-wasting-disease/

PR firm Phoenix

Crossbow Communications specializes in issue management and public affairs. Alzheimer’s disease, Creutzfeldt-Jakob disease, chronic wasting disease and the prion disease epidemic is an area of special expertise. Please contact Gary Chandler to join our coalition for reform gary@crossbow1.com.

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Phoenix PR Firm Launches Campaign To Prevent Alzheimer’s Disease

Alzheimer’s An Infectious Disease According To Science, Evidence

If you think that you and your family are immune to the surging epidemic of neurodegenerative disease, think again. Neurodegenerative disease, including Alzheimer’s disease and Parkinson’s disease, is the fastest-growing cause of death in the world. It’s getting worse every day thanks to mismanagement and misinformation.

Infectious proteins known as prions are involved with most forms of neurodegenerative disease. Prion disease is known in neurology as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” The global epidemic has more to do with the prion contagion than age.

Dr. Stanley Prusiner, an American neuroscientist from the University of California at San Francisco, earned a Nobel Prize in 1997 for discovering and characterizing deadly prions and prion disease. Prusiner claims that all TSEs, including Alzheimer’s disease and Parkinson’s disease, are caused by prions.

prion disease

President Obama awarded Prusiner the National Medal of Science in 2010 to recognize the importance of his research. According to Prusiner, TSEs are a spectrum disease. Creutzfeldt-Jakob disease, which is extremely aggressive and extremely transmissible, is at the extreme end of the spectrum. Unfortunately, Prusiner’s science is being ignored and we are facing a public health disaster because of the negligence.

Neurologists are just guessing when they make a diagnosis on the prion spectrum. If the patient exhibits memory problems, they are labeled with Alzheimer’s disease. If they have a movement disorder, they are diagnosed with Parkinson’s disease. If the person exhibits more extreme symptoms of both, they are diagnosed with Creutzfeldt-Jakob disease (CJD). It’s far from a science. Neurologists don’t know where along the spectrum the disease becomes transmissible. The entire spectrum could represent a transmissible disease. Unfortunately, neurologists are not warning these patients and their caregivers about the risks of exposure. Even those with CJD are not quarantined. They are sent home, where they can infect friends, family, caregivers, clinics, dental offices, restaurants and entire communities.

“There has been a resurgence of this sort of thinking, because there is now real evidence of the potential transmissibility of Alzheimer’s,” says Thomas Wiesniewski M.D. a prion and Alzheimer’s researcher at New York University School of Medicine. “In fact, this ability to transmit an abnormal conformation is probably a universal property of amyloid-forming proteins (prions).”

A study published in the journal Nature renews concern about the transmissibility of Alzheimer’s disease between people. A second study released in early 2016 by the same scientist adds to the stack of evidence.

According to neuroscientist Laura Manuelidis, at least 25 percent of Alzheimer’s diagnoses are not Alzheimer’s disease. These misdiagnoses are actually CJD, which is further up the prion spectrum. CJD, without dispute, is extremely infectious to caregivers and loved ones.

Studies confirm that people and animals dying of prion disease contaminate the environment around them with prions because prions are in the urine, feces, blood, mucus and saliva of each victim. Each victim becomes an incubator and a distributor of the Pandora-like pathogen. Victims are contagious long before they exhibit clinical symptoms.

Alzheimer's disease infectious

At the personal level, this is very bad news for caregivers, especially spouses, who are 600 percent more likely to contract neurodegenerative disease from patients (Duke University and Utah State University). A cough, sneeze, utensils and drinking glasses all become lethal pathways. Once an item is contaminated, it’s impossible to sterilize. The human prion is resistant to both heat and chemicals. It’s reported that prions released from people are up to a hundred thousand times more difficult to deactivate than prions from most animals. Prions are not alive, so they can’t be killed.

Wastewater treatment plants are collecting points for prions from infected humans. The sewage treatment process can’t stop prions from migrating, mutating and multiplying before being discharged into the environment where they can kill again. The bad news is that the prions are being released back into the environment and dumped openly on land. The wastewater is being reclaimed and used for irrigating crops, parks, golf courses. It’s even being recycled as drinking water.

Claudio Soto, PhD, professor of neurology at the University of Texas Medical School in Houston, and his colleagues confirmed the presence of prions in urine. Soto also confirmed that plants uptake prions and are infectious and deadly to those who consume the infected plants. Therefore, humans, wildlife and livestock are vulnerable to prion disease via plants grown on land treated with sewage sludge and reclaimed sewage water.

Prion researcher Dr. Joel Pedersen, from the University of Wisconsin, found that prions become 680 times more infectious in certain soils. Pedersen also found that sewage treatment does not inactivate prions. Therefore, prions are lethal, mutating, migrating and multiplying everywhere sewage is dumped.

“Our results suggest that if prions enter municipal wastewater treatment systems, most of the agent would bond to sewage sludge, survive anaerobic digestion, and be present in treated biosolids,” Pedersen said.

prions and sewage sludge

“Land application of biosolids containing prions represents a route for their unintentional introduction into the environment. Our results emphasize the importance of keeping prions out of municipal wastewater treatment systems. Prions could end up in sewage treatment plants via slaughterhouses, hospitals, dental offices and mortuaries just to name a few of the pathways. The disposal of sludge represents the greatest risk of spreading prion contamination in the environment. Plus, we know that sewage sludge pathogens, pharmaceutical residue and chemical pollutants are taken up by plants and vegetables.”

Thanks to more and more people dying from TSEs, sewage systems are more contaminated with prions than ever. Wastewater treatment systems are now prion incubators and distributors. The problem is getting worse every day.

The U.S. Environmental Protection Agency (EPA) has confirmed that prions are in sewage and that there has been no way to detect them or stop them. As such, the EPA has never issued guidance on prion management within wastewater treatment plants. Unfortunately, the EPA’s risk assessment on sewage sludge and biosolids were prepared before the world of science knew about prions. The agency continues to cling to its antiquated sludge rule crafted back in the dark ages. It does, however, consider prions a “contaminant of emerging concern.” Meanwhile, its outdated risk assessments are promoting a public health disaster.

“Since it’s unlikely that the sewage treatment process can effectively deactivate prions, adopting measures to prevent the entry of prions into the sewer system is advisable,” said the Toronto Department of Health, November 2004.

Exposing crops and livestock to prions is a very bad idea. Plants absorb prions from the soil along with water and nutrient uptake, which makes the prions even more bioavailable and infectious to humans, wildlife and livestock.

chronic wasting disease

Unfortunately, the damage is real. Deer, elk, moose and reindeer are contracting an unstoppable prion disease now. In deer, the government calls prion disease chronic wasting disease. In cattle, prion disease is called bovine spongiform encephalopathy (they might as well call it what it is—transmissible spongiform encephalopathy). Mad cow disease is the term that most of us know. The government pretends that there is a specific prion responsible for each of these diseases. The fact is that there are thousands of mutations of prions spreading in the environment and food chain now. Some kill quickly, while some are less lethal. The only thing that we need to know is that a deadly prion is a deadly prion. There is no species barrier.

If prion disease is killing these animals, livestock are not immune. Beef and dairy cattle are consuming these infected crops and the infected water supplies, too. Since humans are at the top of the food chain, and since we are often downstream from these infected farms, ranches and forests, our food and water supplies are being compromised.

BSE mad cow disease

Despite all of the warning signs, government and industry are insisting that we waste more time, money and lives studying these issues to death. The infection is real. The body count is real. The denial is disturbing.

So, is Alzheimer’s disease transmissible? There is absolutely no evidence to the contrary.

The truth is your best defense against neurodegenerative disease. It’s time to demand reforms on many levels to safeguard caregivers, family members and our food and water supplies. Source http://crossbowcommunications.com/is-alzheimers-disease-contagious/

PR firm Phoenix

Crossbow Communications specializes in issue management and public affairs. Alzheimer’s disease, Creutzfeldt-Jakob disease, chronic wasting disease and the prion disease epidemic is an area of special expertise. Please contact Gary Chandler to join our coalition for reform gary@crossbow1.com.

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Homeland Security Laws Not Enforced

Food, Water Supplies Threatened By Sewage Sludge

If you consider yourself a homeland defender, then demand that the Department of Homeland Security enforce the Bioterrorism Preparedness and Response Act of 2002 to defend us from 700 million tons of infectious waste that’s dumped into our food and water supplies every year. This law is supposed to protect our air, food and water from all deadly threats—domestic and foreign. It isn’t being enforced.

If you consider yourself a homeland defender, demand that the EPA update its risk assessments on the land application of sewage sludge, also known as biosolids. The EPA’s fraudulent sludge rule is outdated and fails to account for radioactive waste, carcinogens, pharmaceuticals and more, not to mention a deadly and unstoppable form of protein known as a prion, which is shed from people with neurodegenerative disease.

land application of sewage sludge

Prions are contributing to the global spike in prion diseases, which also are known as transmissible spongiform encephalopathy (TSE). There is no species barrier to prion disease. A deadly prion is a deadly prion.

Prions earned the Nobel Prize for Dr. Stanley Prusiner in 1997 (after the sludge rule was created by the EPA and its pseudo-scientists). In humans, we know prion disease as Alzheimer’s disease, Parkinson’s disease and Creutzfeldt-Jakob disease. In other mammals, we know it as mad cow disease and chronic wasting disease, which has now jumped the Atlantic to the reindeer in Norway. Sick deer didn’t cross the ocean to infect the reindeer. Sewage sludge dumped on land is the common denominator. Prion disease has even been found in dolphins and it’s likely what is causing the massive die-offs and beaching of whales. It’s because of groundwater runoff from infected fields and forests.

prion disease

These sick animals are canaries in the proverbial coal mine. If sewage is infecting wildlife, it’s happening to the livestock that produce our meat and dairy products. They just aren’t living long enough to exhibit the clinical symptoms and testing for mad cow disease, for example, isn’t happening in a meaningful manner. The same prion contamination is exposing every person on the planet to deadly neurological disease and other ailments. Our food and water supplies are being contaminated with infectious and toxic sewage. It’s time to outlaw this foolish practice that’s enriching corporations, such as Synagro, Lystek and others. It’s time to purge the institutional corruption within federal, state and local governments that enables this deadly practice.

The largest prion pathway in the world is human sewage sludge and the dumping of it on farms, ranches, forests, playgrounds, golf courses, parks, forests, and beyond. This illegal dumping of infectious waste is reckless and it’s contributing to a public health disaster. 

Neurodegenerative disease is the fastest-growing cause of death in the world. Sewage isn’t fuel, fertilizer or a safe source of drinking water. Unfortunately, it’s the source of deadly and unstoppable disease. It’s time to manage sewage responsibly.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

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Phoenix PR Firm Launches Global Conservation Campaign

Campaign Targets Deforestation, Endangered Species

Deforestation generates about 20 percent of greenhouse gasses, which contribute to global warming and climate change. Deforestation also cripples our planet’s ability to filter carbon dioxide from our air. Unfortunately, deforestation also threatens entire watersheds, including endangered species. An international PR firm based in Phoenix, Arizona has launched a program to help reverse deforestation, while defending entire ecosystems.

If all CO2 emissions stopped today, climate change will still intensify because of existing carbon in the atmosphere. Energy conservation, renewable energy and sustainable agriculture are vital, but we need proven carbon capture strategies to help restore balance to our atmosphere. Forest conservation is more than ever.

deforestation Africa

“Thousands of community stakeholders across East Africa are ready to act now,” said Gary Chandler founder of both Crossbow Communications and its subsidiary Sacred Seedlings. “They can help us all fight global climate change, while defending critical ecosystems in Tanzania, Kenya and beyond. We’re launching a campaign to help them secure the resources to succeed.”

According to Chandler, several NGOs, including the Mellowswan Foundation Africa-Tanzania have plans to save remaining forests in the region, while promoting reforestation, sustainable agriculture and wildlife conservation. The program will plant more than 10 million new seedlings just in the Kilimanjaro ecosystem.

A new report by the United Nations Environment Programme says that protecting East Africa’s mountain ecosystems would safeguard the region’s $7 billion tourism industry, not to mention the lives of millions of people and iconic endangered species.

deforestation and endangered species

“Across the continent, the damage done to these ecosystems is depriving people of the basic building blocks of life,” said Erik Solheim, head of UN Environment agency.

He said Mt. Kilimanjaro was an example of how climate change was severely damaging Africa’s mountains and the people who depend on them. Mt. Kilimanjaro, the highest in Africa, contributes to more than a third of Tanzania’s revenue from tourism but is facing several problems, ranging from shrinking glaciers to rampant wild fires. As climate change intensifies, it is essential that governments act swiftly to prevent more harm and more downward momentum. The report urges Tanzania to protect the mountain’s water catchment area by reforestation, investing in early warning systems and making climate adaptation a top priority.

wildlife conservation PR campaign

Loss of forests isn’t the only problem in East Africa. Tanzania may have lost half its elephant population since 2007. It could be wiped out entirely in just seven years. Kenya’s wildlife also is under assault like never before. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

endangered species conservation

Tanzania’s elephant population declined from an estimated 109,000 elephants in 2009 to around 70,000 in 2012. Around 30 elephants are killed for their ivory every day, almost 11,000 each year and rising. It’s estimated that more than 35,000 African elephants were killed for ivory in 2012. The number keeps rising.

Read The Full Story About Deforestation and Wildlife Conservation at http://crossbowcommunications.com/deforestation-contributing-to-climate-change-loss-of-biodiversity/

PR firm Phoenix

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

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Phoenix PR Firm Shares Best Practices In Public Affairs

Digital Trends Shaping Best Practices

Public affairs and public relations are not synonymous or mutually exclusive terms, but the line is getting blurred as the art and science of influence evolves.

I see public affairs as an organization’s efforts to manage relationships with stakeholders in the public policy arena at any level. These are individuals or groups with an interest in the organization’s affairs, such as politicians, regulatory agencies, communities, clients, prospects, shareholders, trade associations, think tanks, business groups, charities, unions and the media.

PR firm Denver and Phoenix

I see public relations as a subset of marketing. Beyond that, both arenas rely on similar strategies and tactics to influence target audiences. Public affairs strategists have wisely borrowed some pages from the world of marketing.

Likewise, the world of marketing is no longer isolated from advocacy and public policy. Boycotts, trade wars, demonstrations and online protests have marketers tuned in to corporate and government policies around the globe.

Public affairs practitioners engage stakeholders in order to explain organizational policies and views on public policy issues, assisting policy makers and legislators in amending or laying down better policy and legislation. They provide statistical and factual information and lobby on issues, which could impact the organization’s ability to operate successfully. Both disciplines rely on strategy, messaging, positioning and branding. Both disciplines essentially boil down to “who needs to hear what?” That part of the equation hasn’t changed since day one.

Public affairs work combines government relations, media communications, issue management, corporate and social responsibility, information dissemination and strategic communications advice. Practitioners aim to influence public policy, build and maintain a strong reputation and find common ground with stakeholders.

politics and public affairs

Storytelling is an ancient and effective way to convey your message. But to keep up with shrinking attention spans, 24-hour news cycles and 140-character replies, you need to employ the next phase of storytelling — and that means getting visual. It’s the best way to stand out in a cluttered advocacy environment, and it all boils down to condensing your story into the smallest, visual representation, whether that’s a short video, a photo or an infographic.

Organizations who want to increase their effectiveness are focusing their efforts on digital public affairs and digital advocacy, an arena where online tools and digital communications are used to build grassroots support or influence policy.

Content Management and Blogging

Blogs may be most famous as a tool for political discussion, but they are also becoming an important communication tool for public relations. Blogs may be most famous as a tool for political discussion and used as a personal journal for individuals, but these are also becoming powerful communication tools for public relations. They also build upon your content management strategy.

public affairs and public relations agency

Many companies in high-tech fields, such as eBay, Google, and Microsoft, and traditionally low-tech fields, such as General Motors, McDonalds, and Wells Fargo Bank, now produce in-house blogs that report on happenings at the company. These blogs enable company employees, including CEOs and marketers, to post messages updating company developments, which serve as a useful PR tool.

Read The Full Story About Best Practices In Public Affairs.

public relations and public affairs firm Arizona

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Visit http://crossbowcommunications.com/public-relations-firm-phoenix/

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Denver PR Firm Leading Conservation Projects

Campaign Defending Kilimanjaro Region

The Kilimanjaro region of East Africa is one of the most threatened ecosystems on earth. Millions of people and several endangered species depend on the snows and rains of Kilimanjaro for survival. As land use encroaches further into local forests, water flows are changing and conflicts with wildlife are rising. A nonprofit organization in Tanzania hopes to reverse those trends with a comprehensive forest conservation, reforestation and community-engagement program.

forest conservation Africa

The Mellowswan Foundation Africa-Tanzania will defend the greater Kilimanjaro ecosystem with more than 10 million new seedlings, community engagement, wildlife conservation strategies and more. They will educate local stakeholders about sustainable forestry, sustainable agriculture and wildlife management. Unlike past reforestation efforts in the region, it will focus on local needs and long-term sustainability. The seedlings are indigenous species that can help restore and protect the integrity of the ecosystem, while helping rural communities thrive as stewards of the land.

Unfortunately, forests across the region are retreating under the pressures of agriculture and communities that depend on firewood. Water supplies also are retreating.

The foundation plans to save wildlife, capture carbon and reduce deforestation on a massive scale. This investment will benefit the entire planet, while preserving a world treasure.

Tanzania lost more than half of its elephants to poachers over the past decade. They could be wiped out entirely in just five or six years. Adding to the crisis, there has been loss of wildlife habitat and biodiversity as a result of fragmentation and loss of critical ecosystem linkages and over-exploitation of the natural habitats. This loss of habitat brings humans and wildlife into more and more conflict over food, water and space–which means more bloodshed.

climate change campaign

We will plant trees for sustainable timber, rainfall management, groundwater conservation, food, wildlife habitat and other regional needs. We will include an urban forestry program that will help “street kids” generate food and income. The urban canopy can help capture pollutants and water runoff, while making the cities more resilient and energy efficient.

Conservationists are demanding more efforts to protect endangered species now. In a letter published July 27, 2016 in the journal BioScience, 43 wildlife conservationists warn that elephants, lions, rhinos, gorillas and many other species will become extinct without urgent intervention, which must include habitat conservation, community engagement and more.

wildlife conservation PR campaign

“We have some powerful sponsorship packages,” said Crossbow President Gary Chandler. “We also have some very unique rewards for donors. Please help spread the word to your friends, families and favorite companies. This is a very important program to the entire world.”

Crossbow is donating its time to help generate sponsors, donors and grants. We also need volunteers and in-kind donations. Please click here to Help Save Kilimanjaro.

public relations and public affairs Arizona and Colorado

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

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PR Tips, Tools For Successful Advocacy Campaigns

Phoenix PR Firm Offers Strategy To Coalitions, Grassroots Campaigns

Citizen movements continue changing the world in the face of corruption, cronyism and unresponsive government. It’s a dynamic that needs to gain momentum now more than ever as the clash between public health, public property and public servants reaches new heights around the world. It’s up to citizens and nonprofit organizations to purge these threats to democracy and innocent people.

Colorado public school reform

Most nonprofit organizations could boost their impact with more aggressive advocacy campaigns. Much of the sector needs to shift from just responding to problems to trying to address the root causes of those problems. They must build awareness, understanding and support from all stakeholder groups to influence public policy.

The power to share information and engage stakeholders has never been greater, but most organizations aren’t making the most of opportunities. These failures are costly. To help you avoid missed opportunities, here is a quick checklist of strategies and tactics that can help organize and optimize most campaigns.

Navajo protest uranium mines

Internal Communication Counts

All advocacy campaigns begin internally. Make sure that you notify, educate, motivate and empower your support structure first. Members, customers, employees, allies and others will help you start the parade and they can serve as spokespeople, recruiters, donors, volunteers and more. They will play instrumental roles of disseminating information and opinions via social media. Be sure to segment out these groups as much as possible for tailored messages and different calls to action.

Advocacy and Lobbying Strategy

Lobbying is when an organization tries to influence the outcome for proposed legislation through communications with legislators and their staff. All lobbying is advocacy, but not all advocacy is lobbying. Nonprofits can hire lobbyists and use staff for lobbying, but it’s important to know the rules to protect your campaign and the policymakers from violating procedural rules.

Legislator engagement and education can be different than lobbying, especially when the legislature is out of session. It’s important to build awareness, understanding and support for your issues outside of the legislative process. Be sure to target newly elected legislators, committee chairs, past allies, past foes and others who can hurt or help your cause. The pursuit of common ground can yield important alliances and neutralize the most challenging adversaries.

Elected officials respond best to messages from people they know well and from the people they represent, their constituents. While your top level (grass tops) advocates are talking with many different elected officials, support those efforts with you front line (grassroots) supporters should be mobilized and directed to the elected officials that represent their districts.

public affairs and public relations agency

Harness Public Opinion

Public opinion still influences most public policy, but the battle for the hearts and minds of citizens, communities and leaders is fierce. Plus, people are being bombarded with issues at an accelerating rate, so gaining attention and keeping audiences engaged long enough to act is part of the challenge.

Every issue is different, which means that every campaign is different. However, the assessment and planning process is fairly standard. The following checklist is a simple overview of our process at Crossbow.

Read more about successful advocacy campaigns at http://crossbowcommunications.com/tips-tools-for-advocacy-campaigns/

public relations and public affairs Arizona and Colorado

Crossbow Communications is a full-service advertising agency and public relations firm in Denver, Colorado and Phoenix, Arizona. The firm specializes in issue management and public affairs. Crossbow has helped influence public opinion and public policy around the world. It has won state and national awards, while setting state and national records for our clients. Government relations. Media relations. Stakeholder relations. Build your bottom line and a better world with Crossbow.

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Phoenix PR Firm Offers Tips For Improved Online Marketing

Search and Social Channels Key To Online Marketing

Staying ahead of online marketing trends, strategies and tactics is a full-time job. Just about the time you figure out the game of search, social media and other convergence opportunities, they change the landscape with new communication channels and new technology.

PR firm Denver and Phoenix

The simple test that we provide our clients consists of nine factors:

  1. Does your website have a blog? Adding a blog (web log or dialogue section). This is an area to provide added value to your customers and prospective customers. It also gives you fresh information to post to Facebook, Twitter, LinkedIn and beyond. The more that you post good, unique content, the more that Google, Yahoo! and other search engines will reward you by featuring your business higher and more frequently within search results by prospects who are looking for a business such as yours.
  2. Does your website have analytics? Do you know how many people are visiting your site every day? Do you know what pages or posts these visitors are viewing? Are these views generating inquiries and orders?  Analytics give you the insight necessary to fine tune your messages and your offers so that you maximize visitors and sales.
  3. Social Integration and Sharing. As you will see on this web post, we include the share bar above and below the information displayed to remind visitors to share the information with their network of contacts. The sharing links also make it quick and easy to send the information on to friends, family and associates. The share bar should include the most popular social and sharing options, such as Facebook, Twitter and LinkedIn. Also, research your top competitors on social media. What are they saying and doing? Don’t be left in the dark. This is public information.
  4. Are your visuals powerful, professional and simple? As in old-school advertising and marketing, you must grab the attention of readers and walk them through the information presented. Old-fashioned, low-quality images are a turnoff that position your business as old-fashioned and irrelevant in today’s fast-paced digital world.
  5. Are you using video? Images can help grab attention, while videos can help tell the story and put your story into different channels, such as YouTube. Videos can be very brief and very detailed, depending on the task. Even video shot from your cell phone can be powerful if you have an important message. As with photos and graphics, however, a video can send out the wrong message, so be relevant and respectful of your audience and their time.
  6. How do you stack up against key competitors in your market? Rate their web sites on the above factors. See what other insights you can gather from their site.
  7. Take the Google test. Conduct a market search just like a prospective client does. Enter a few key words, such as your home town and words that describe your business. For example, my clients might search Denver Advertising Agency or Phoenix PR firm. Experiment with several searches to see who dominates this powerful platform. If you aren’t showing up on the first page of search results, you have work to do.
  8. When was the last time that you were featured in local, regional or national news? Earning media coverage is one of the most powerful tactics that a business can pursue. People trust third-party news, it positions you as a leader and it can feed your online outreach machine. Posting news coverage to your social accounts in a meaningful way can move the meter in many ways. Do you have a system for spotting and creating news? Do you have any media relationships? Start building a list of potential news opportunities and pitch them to the right reporters and editors.
  9. Do you have a current marketing plan? Not one from five years ago. Failure to plan is planning to fail.

If you answered no to any of these points, it might pay dividends to reconsider and regroup. If Google isn’t working for you, it’s working against you. We can help maximize the return on your investment. We have great online marketing packages to fit your need and budget. Write me at gary@crossbow1.com and let’s talk about your opportunities and challenges.

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Posted in Advertising, Cause Marketing, Crossbow, Marketing, Public Relations, Search Engine Marketing | Tagged , , , , | Leave a comment

Phoenix PR Firm Producing Alzheimer’s Disease Documentary

Alzheimer’s Disease Prevention, Treatment A Massive Growth Industry

Anywhere from 50-100 million people around the world have Alzheimer’s disease today. Millions more will be diagnosed this year, while millions more will go undiagnosed. When you add in the caregivers, it’s a massive market of more than 250 million people worldwide. They are all searching for answers and advice. We have an online video solution that will be available for just $9.99. It represents a powerful investment opportunity for a limited number of investors.

Alzheimers disease epidemic

Food For Thought: Beat Alzheimer’s Disease With Smart Food, is a new online video series produced by Crossbow Communications (a Colorado-based corporation). It will be ready for online viewers in early 2016.

“This will be the most important documentary ever produced about Alzheimer’s disease,” said Gary Chandler, Crossbow’s founder and president.” We discuss the causes and the need to advocate for reforms. We also discuss the only sources of hope regarding prevention and treatment—most of which are based in food and exercise.”

As Chandler explained, sponsorship packages are available. The company also offers a limited ownership stake to investors. Pro forma revenue numbers are outlined within the following post.

Public Affairs News via http://crossbowcommunications.com/alzheimers-disease-film-represents-unique-investment-opportunity/

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Posted in Alzheimer's Disease, Health, Public Health | Tagged , , , , | Leave a comment

Denver PR Firm Producing Documentary About Alzheimer’s Disease

Sponsorships, Investment Opportunities Available For Alzheimer’s Disease Documentary

About 50-100 million people around the world have Alzheimer’s disease today. Millions more will be diagnosed this year, while millions more will go undiagnosed.

Alzheimers epidemic

Alzheimer’s and closely related neurological diseases are unstoppable and spreading very fast. Some countries represent a higher risk than others. Truth and healthy foods are your only defense.

Food For Thought: Beat Alzheimer’s Disease With Smart Food, is a new online video series produced by Crossbow Communications. It will be ready for online viewers in December.

“This will be the most important documentary ever produced about Alzheimer’s disease,” said Gary Chandler, Crossbow’s founder and president.” We discuss the causes and the need to advocate for reforms. We also discuss the only sources of hope regarding prevention and treatment.”

As Chandler explained, sponsorship packages are available. The company also offers a limited ownership stake to investors.

The silent epidemic is rapidly becoming the leading cause of death in the world. It’s being mismanaged on many levels. Innocent people around the world are paying the price.

Most of us know dementia as Alzheimer’s disease, Parkinson’s disease and Creutzfeldt-Jakob disease. As we explain below, they are all part of the same disease spectrum. We explore some of the causes of the explosive epidemic and we offer advice to help you and your loved ones avoid contracting this deadly brain disease.

Dementia is vastly undiagnosed and misdiagnosed. Unfortunately, doctors are withholding millions of additional diagnoses, so we don’t know the actual extent of the epidemic. The mismanagement is an outrage.

So-called Alzheimer’s disease and closely related diseases are actually members of an aggressive family of neurodegenerative diseases known as transmissible spongiform encephalopathy (TSE). The operative word is “transmissible.” The TSE epidemic represents an environmental nightmare that threatens every mammal on Earth.

According to research from John Hopkins, Duke University, and Utah State University, caregivers of someone with dementia are six times more likely to develop the condition themselves.

TSEs include Alzheimer’s disease, Creutzfeldt-Jakob disease, Parkinson’s disease, mad cow disease and chronic wasting disease in deer. TSE has been found in mink, moose, mice, sheep, cats, elephants, dolphins and many other species. Sea mammals are extremely vulnerable, but they aren’t being tested. Sick mammals on land and at sea are serving as “canaries in a coal mine.” Their sickness reflects an alarming epidemiological trend among humans. The same environmental contagion is responsible for the spike among all mammals. There is no species barrier.

TSEs are caused by a deadly protein called a prion (PREE-on). As such, TSEs also are referred to as prion disease. The critical factor is that prions are unstoppable. The pathogen spreads through the bodily fluids and cell tissue of its victims. Blood, saliva, mucas, milk, urine and feces carry deadly prions from victims. All tissue is infectious just because of the contact with the contaminated blood.

Prions are such a formidable threat that the U.S. government enacted the Bioterrorism Preparedness and Response Act of 2002, which included a provision to halt research on prions in all but two laboratories. It classified prions as select agents that pose an extreme risk to food, water and health systems. Unfortunately, the Centers For Disease Control quietly took prions off the list about two years ago because the classification threatened to criminalize multi-billion dollar industries and many industry practices.

The good news is that many foods show promise in the prevention and treatment of Alzheimer’s disease. We will explain which ones are the most effective and analyze why they show promise. We will create an online exchange of additional suggestions and questions about foods that are beneficial in the battle against Alzheimer’s disease.

Please Donate.

Learn More About The Alzheimer’s Disease Epidemic http://alzheimerdisease.tv/alzheimers-disease-epidemic-fueled-by-sewage-mismanagement/

public relations firm Arizona

Crossbow Communications is an international marketing and public affairs firm. We can help you influence public opinion, public policy and business decisions around the globe. We can help build your brand, your bottom line and a better world. Our headquarters are in Denver, Colorado. We’re opening a new office in Phoenix, Arizona.

Denver PR firm. Phoenix PR Firm.

Posted in Alzheimer's Disease, Cause Marketing, Crossbow, Public Health, Public Relations | Tagged , , , , | Leave a comment